Marketing Management

Making Your Mark

You understand what buyers need and want. Your job is to help your company promote and sell its products, working in promotion, sales, research, advertising, or data analysis. Prepare to work in a managerial role, support position, or start your own business.

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20+

Years of Faculty Industry Experience

20M

Jobs in Sales & Marketing

200B+

Spent in Advertising

Choose Your Marketing Pathway

Entrepreneurship Certificate (4 Months) Learn the business basics to start a new business or to manage a small business.

Start fall, spring, or summer
All classes are marketing or business focused
Credits stack into the AAS degree

Explore the Entrepreneurship Certificate

Marketing Diploma (9 months) Prepare for a career in business that builds your skills in sales, digital marketing, and customer connection.

Start fall, spring, or summer
Credits stack into the AAS degree
Projects and assignments provide real-world experience
Choose classes in marketing areas that interest you

Explore the Marketing Diploma

Marketing Management Associate of Applied Science Degree (2 years) An AAS degree provides you with the competencies to enter mid-management marketing.

Starts fall, spring, or summer
Includes classes from Entrepreneur Certificate
Marketing electives to design your degree to an area of interest
Emphasis on technology and communications
Strongest start for those who want more responsibility
Options to transfers and continue your education

Explore the Marketing Management AAS Degree

Succeed at Hawkeye

Graduate Spotlight Caden Conrad

Caden Conrad wants to be an entrepreneur, starting his own businesses and pursuing new ventures. At Hawkeye, he gained the knowledge, guidance, and mentorship to make it a reality.

Play Graduate Spotlight: Caden Conrad

Graduate Spotlight Lincoln LaSourd

Lincoln LaSourd started out undecided. After one class in Marketing Management, he realized he'd found the right career path for him.

Play Graduate Spotlight: Lincoln LaSourd

How to Get Started

It's simple! Complete these steps:

Check the status of your application at any time by logging into your admissions account.

Meet Your Instructor: Lexie Farrell

With 15 years of hands-on experience in business operations and promotion, Lexie brings practical industry knowledge to the classroom. She has taught business for the past four years and has 12 years of experience working in education.

"I enjoy the fact that Marketing is so much more than advertising. It is analyzing how consumers behave through sales and demand for your products and services. It is taking the provided feedback and giving the consumer what they want. It is creating a loyal customer base and providing customer service through customer loyalty programs."

Business Professionals of America

Business Professionals of America is the leading student organization for students pursuing careers in business management, human resource management, office administration, information technology, and other related career fields.

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