Brand and Visual Identity Policy

Maintaining the Integrity of the College’s Image and Brand

Every communication from Hawkeye Community College reflects upon the college as a whole. It is important that messages from various parts of the College creates a positive image of the College.

Consistent use of the brand and visual identity helps:

• establish a strong brand
• maintain a positive and inviting image of Hawkeye
• tell people who we are and what they can expect from us

This Brand and Visual Identity Policy was developed to be flexible and allow for expansion and change as we continue to grow our college brand.

Hawkeye's Logo and Brand Guidelines [PDF]

To maintain brand consistency, the logo must always be used in its complete form and may not be altered or modified in any way. Before using the logo, please review the Brand and Visual Identity Policy [PDF] to help uphold the integrity of Hawkeye’s brand.

Your Project. The Right Logo.

Several factors help us determine the right logo for your project. The information you provide in the form below ensures we send you the correct version for your specific needs.

Please submit a separate form for each project request.