Marketing Management AAS Degree

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Marketing Management
Marketing Management AAS Degree

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In today’s global market, gain the skills and knowledge to enter a mid-management position or a support position with an associate degree. Study marketing, management, promotions, human resources, sales, and customer service.

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Marketing Management AAS Degree At a Glance

Award

Associate of Applied Science (AAS) degree

Length of Study

2 years

Course Format

Face-to-Face

Classes Meet

Daytime

Program Start

Fall, Spring, Summer

See all Marketing Management options at Hawkeye

20+

Years of Faculty Industry Experience

13:1

Student to faculty ratio

20M

Jobs in Sales & Marketing

200B+

Spent in Advertising

Your Career in Marketing Management

Graduates from the Marketing Management program are responsible for creating and/or executing marketing strategies, hiring, training, and supervising employees. They are also responsible for buying and selling products, and planning promotions and advertising campaigns.

Graduates pursue careers as:

Marketing Managers
Market Research Analyst and Specialist
Digital Marketing Specialist
Promotions Managers
Customer Service Representatives
Sales Representatives
Sales Managers

Business, marketing, and management careers offer flexibility, mobility, and above average pay to match your ability.

Succeed at Hawkeye

Graduate Spotlight Caden Conrad

Caden Conrad wants to be an entrepreneur, starting his own businesses and pursuing new ventures. At Hawkeye, he gained the knowledge, guidance, and mentorship to make it a reality.

Play Graduate Spotlight: Caden Conrad

Graduate Spotlight Lincoln LaSourd

Lincoln LaSourd started out undecided. After one class in Marketing Management, he realized he'd found the right career path for him.

Play Graduate Spotlight: Lincoln LaSourd

" I believe in empowering our students with the practical skills and knowledge they need to thrive in their careers from day one. "

Chris Peters
Marketing Management Instructor

Program Overview

Graduates have a strong foundation of skills and competencies needed to be successful in today’s fast-paced business environment including:

Organizational and planning skills
Critical thinking and problem-solving skills
Communication skills in speaking and writing
Teamwork and leadership skills
Computer technology such as Microsoft Office Suite, social
media platforms, websites, and digital marketing
Financial knowledge
Goal-setting
Ethics

Semester 1

Applied Math or
Math for Liberal Arts or

College Algebra or

Precalculus or

Trigonometry and Analytic Geometry or

Statistics or

Calculus I
Composition I or
Written Communication in the Workplace
Introduction to Business
Principles of Marketing
Principles of Retailing
The College Experience

Semester 2

Digital Marketing
Fundamentals of Oral Communication
Introduction to Computers or
Information Computing
Introduction to Economics or
Principles of Macroeconomics or

Principles of Microeconomics
Principles of Selling

Semester 3

Customer Relationship Management
Human and Work Relations or
Introduction to Psychology or

Introduction to Sociology
Introduction to Accounting or
Financial Accounting
Principles of Management
Workplace Professionalism

Semester 4

Advertising and Visual Merchandising
Business Law
Human Resource Management

Marketing Electives

Business Ethics
Business Statistics
Composition II
Consumer Behavior
Introduction to Accounting II
Introduction to International Business
Introduction to Mass Media
Management Decision Making
Managerial Accounting
Media Writing
Personal Finance
Principles of Macroeconomics
Principles of Microeconomics
Project Management Basics
Small Business Management
Sports Marketing

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Courses are designed to provide real-world experience through projects and assignments that translate into future career responsibilities.

Choose marketing electives to tailor your coursework to the specific marketing areas that interest you.

This a partial list of employers who have hired Marketing Management graduates:

Advanced Heat Treat Corp., Waterloo, IA
CUNA Mutual Group, Waverly, IA
GEICO Insurance, Coralville, IA
Hy-Vee, Inc., West Des Moines, IA
John Deere, Moline, IL
Kwik Trip, Inc., La Crosse, WI
McGraw-Hill Education, Dubuque, IA
MercyOne, Waterloo, IA
PDCM Insurance, Waterloo, IA
Target Distribution Center, Cedar Falls, IA
The Men's Wearhouse, Inc., Waterloo, IA
The VGM Group, Waterloo, IA
Toyota Financial Services, Cedar Rapids, IA
Veridian Credit Union, Waterloo, IA
W.W. Grainger, Inc., Waterloo, IA
Walmart Stores, Inc., Bentonville, AR

Many four-year colleges and universities accept a limited number of transfer and elective credits.

If you’re interested in transferring, you must work closely with an academic advisor here and at the transfer institution. This is important to ensure courses transfer and you meet program requirements.

Plan your transfer

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