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Marketing Management Courses

Award: Associate of Applied Science (AAS)
Required number of credits: 64
Program Start: Fall, Spring, Summer

2020–2021 Suggested Sequence of Study

The following suggested sequence of study is for new full-time students starting the program in the academic year listed. Part-time students should visit with a program advisor for a modified sequence of study.

When registering for classes refer to your Academic Evaluation to see your specific program requirements and ensure proper registration.

Courses and course cost calculations are subject to change.

Course Descriptions: Show All | Hide All

Semester 1
BUS-102 Introduction to Business O E 3 $603.00
BUS-108 Business College Experience 1 $201.00
ENG-105 Composition I -OR- O E 3 $603.00
COM-781 Written Communication in the Workplace 3 $603.00
MAT-772 Applied Math -OR- 3 $603.00
MAT-110 Math for Liberal Arts -OR- O E 3 $603.00
MAT-121 College Algebra -OR- 4 $804.00
Math Elective 3
MKT-110 Principles of Marketing O E 3 $603.00
PSY-102 Human and Work Relations -OR- 3 $603.00
PSY-111 Introduction to Psychology -OR- O E 3 $603.00
SOC-110 Introduction to Sociology O E 3 $603.00
Total Credits 16

Semester 2
CSC-110 Introduction to Computers O E 3 $603.00
ECN-110 Introduction to Economics -OR- 3 $603.00
ECN-120 Principles of Macroeconomics -OR- O E 3 $603.00
ECN-130 Principles of Microeconomics O E 3 $603.00
MKT-140 Principles of Selling 3 $603.00
MKT-160 Principles of Retailing 3 $603.00
SPC-101 Fundamentals of Oral Communication O E 3 $603.00
Marketing Elective 3
Total Credits 18

Semester 3
ACC-115 Introduction to Accounting -OR- 4 $804.00
ACC-131 Principles of Accounting I O E 4 $804.00
BUS-295 Workplace Professionalism 2 $402.00
MGT-101 Principles of Management O E 3 $603.00
Marketing Elective 3
Marketing Elective 3
Total Credits 15

Semester 4
BUS-183 Business Law O E 3 $603.00
MGT-170 Human Resource Management 3 $603.00
MKT-152 Advertising and Visual Merchandising 3 $603.00
Marketing Elective 3
Marketing Elective 3
Total Credits 15

Marketing Electives
ACC-116 Introduction to Accounting II 4 $804.00
ACC-132 Principles of Accounting II O E 4 $804.00
BCA-132 Electronic Communications 3 $603.00
BCA-134 Word Processing 3 $603.00
BUS-180 Business Ethics O E 3 $603.00
BUS-220 Introduction to International Business 3 $603.00
BUS-903 Business Field Experience 3 $603.00
COM-140 Introduction to Mass Media 3 $603.00
ENG-106 Composition II O E 3 $603.00
FIN-121 Personal Finance 3 $603.00
GRA-133 Desktop Publishing 4 $831.00
MGT-110 Small Business Management 3 $603.00
MGT-210 Management Decision Making 3 $603.00
MKT-142 Consumer Behavior 3 $603.00
MKT-198 Sports Marketing 3 $603.00
MMS-117 Social Media for Business 3 $603.00

Math Electives
MAT-128 Precalculus 4 $804.00
MAT-134 Trigonometry and Analytic Geometry 3 $603.00
MAT-156 Statistics O E 3 $603.00
MAT-210 Calculus I 4 $804.00
MAT-216 Calculus II 4 $804.00
MAT-219 Calculus III 4 $804.00

Course Cost Calculation

Resident tuition and fees x course credits + course fee if applicable.

Course calculations are based on 2020–2021 tuition and fees and course fees.

The course cost calculation does not include:

Academic/College Success Advisor

Lisa Wright
Black Hawk Hall 201
319-296-2329 ext.1068
Email me
Schedule an appointment

Program Advisor

Mark Ryan
Black Hawk Hall 206
319-296-2329 ext.1307
Email me


Business and Applied Technologies

Dave Grunklee
Butler Hall 131A
Email me

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