Marketing Management

Program Pathway

Entrepreneurship Certificate Option

Upon completion of the entrepreneurship certificate program, students will be positioned with basic business acumen in areas of business basics, accounting, management, small business management, and professional selling.

Program Details

Award Certificate
Credits 16
Number of Terms 1
Time to Complete 4 months
Admissions Application Select Academic Program:
Entrepreneurship - Certificate
See Program Admission

Suggested Sequence of Study and Cost

Program Courses

Term 1
  • Introduction to Accounting -OR-
    Financial Accounting
  • Principles of Marketing
  • Small Business Management
Elective List
  • Business Law
  • Consumer Behavior
  • Event Planning and Customer Service 1
  • Principles of Management
  • Principles of Selling
  • Project Management Basics
  • Social Media for Business

See the Suggested Sequence of Study for the full list of courses, cost, and additional course details.

Next Step: Continue to the Marketing Management AAS degree program or graduate and enter the workforce.

Marketing Management Associate of Applied Science (AAS) Degree

The Marketing Management AAS degree program prepares students with the competencies to enter mid-management marketing. Students learn the essential skills for beginning a successful career in today's fast paced business environment and study marketing activities, management functions, decision-making skills, sales, merchandising, human resources, and promotions management. Courses feature an emphasis on the application of computer technology and communication.

Program Details

Award Associate of Applied Science (AAS)
Credits 64
Program Start Fall, Spring, Summer
Number of Terms 4
Time to Complete 2 years
Admissions Application Select Academic Program:
Marketing Management – AAS
See Program Admission

Suggested Sequence of Study and Cost

Program Courses

Term 1
  • Applied Math
  • Human and Work Relations
  • Introduction to Business
  • Principles of Marketing
  • The College Experience
Term 2
  • Introduction to Computers
  • Introduction to Economics -OR-
    Principles of Macroeconomics -OR-
    Principles of Microeconomics
  • Principles of Retailing
  • Principles of Selling
Term 3
  • Introduction to Accounting -OR-
    Financial Accounting
  • Principles of Management
  • Workplace Professionalism
Term 4
  • Advertising and Visual Merchandising
  • Business Law
  • Human Resource Management
Marketing Electives
  • Business Ethics
  • Business Field Experience
  • Composition II
  • Consumer Behavior
  • Desktop Publishing
  • Electronic Communications
  • Intermediate Computer Business Applications
  • Introduction to Accounting II
  • Introduction to International Business
  • Introduction to Mass Media
  • Management Decision Making
  • Managerial Accounting
  • Personal Finance
  • Project Management Basics
  • Small Business Management
  • Social Media for Business
  • Sports Marketing

See the Suggested Sequence of Study for the full list of courses, cost, and additional course details.

You have completed the Marketing Management Associate of Applied Science (AAS) degree program. Check out the Business and Professional Development continuing education courses and Computers and Technology continuing education courses to keep up to date in your profession.



Many graduates of the Marketing Management program have gone on to become marketing managers and professional sales and customer service representatives. Some have gone on to own their own businesses and others have found careers as managers, merchandisers and buyers within various industries.

Graduates from the Marketing Management program are responsible for creating and/or executing marketing strategies, hiring, training, and supervising employees. They are also responsible for buying and selling product offerings, and planning promotions and advertising campaigns throughout a variety of sectors within today's economy.

Current data confirms careers in business/marketing/management are listed as some of the fastest growing sectors within today's global economy.

Business/marketing/management careers offer flexibility, mobility, and above average pay to match your ability.

Example Careers and Average Wages

Entry Average Experienced
Advertising Sales Agents $22,800 $42,900 $53,000
Customer Service Representatives $26,300 $39,800 $46,600
First-Line Supervisors of Non-Retail Sales Workers $52,300 $83,500 $99,200
First-Line Supervisors of Office and Administrative Support Workers $38,900 $58,400 $68,200
First-Line Supervisors of Retail Sales Workers $27,100 $40,700 $47,500
Management Occupations $52,700 $102,100 $126,800
Marketing Managers $74,200 $121,900 $145,700
Market Research Analysts and Marketing Specialists $37,400 $64,600 $78,200
Sales and Related Workers $25,400 $45,500 $55,600
Sales Managers $69,800 $118,900 $143,400

Source: 2021 Iowa Wage Report, Iowa Workforce Development


The following is a partial list of employers who have hired graduates from this program:

Business Location
Advanced Heat Treat Corp. Waterloo, IA
CUNA Mutual Group Waverly, IA
GEICO Insurance Coralville, IA
Hy-Vee, Inc. West Des Moines, IA
John Deere Moline, IL
Kwik Trip, Inc. La Crosse, WI
McGraw-Hill Education Dubuque, IA
MercyOne Waterloo, IA
PDCM Insurance Waterloo, IA
Target Distribution Center Cedar Falls, IA
The Men’s Warehouse, Inc. Waterloo, IA
The VGM Group Waterloo, IA
Toyota Financial Services Cedar Rapids, IA
Veridian Credit Union Waterloo, IA
W.W. Grainger, Inc. Waterloo, IA
Walmart Stores, Inc. Bentonville, AR

Program Contacts

Email Admissions 319-296-4000 Hawkeye Center 114
Academic/College Success Advisor
Last Names A – L
Kelly Kobliska Email Kelly Kobliska 319-296-4014 ext.1624 Bremer Hall 136A
Academic/College Success Advisor
Last Names M – Z
Danielle Jennings Email Danielle Jennings 319-296-4014 ext.1079 Bremer Hall 126D
Faculty Advisor
Mark Ryan Email Mark Ryan 319-296-2329 ext.1307 Black Hawk Hall 206
Administrative Assistant
Cindi Clark Email Cindi Clark 319-296-4021 Black Hawk Hall 101
Robin Galloway Email Robin Galloway 319-296-4292 Tama Hall 110A

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