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Marketing Management

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Program Overview

The Marketing Management program prepares you for entry or mid-level management or marketing positions. You will build a foundation of critical thinking, teamwork, business, communication, marketing, economics, sales, retail, management, and advertising skills. You will learn to utilize the Microsoft Office Suite, social media platforms, websites, and mass media resources in today’s fast-paced business environment.

This program provides entrepreneurs with a sound business education.

Transfer Information

Many four-year colleges and universities accept a limited number of transfer and elective credits.

If you plan to transfer, work closely with a program advisor to ensure courses transfer and you meet program requirements.

Faculty Spotlight

Mark Ryan

"I worked in the corporate world in various management and marketing positions for nearly 20 years before becoming an educator. The rewards I receive from working with students far surpasses anything I previously experienced in my career. It’s an amazing feeling to have students contact me a few years after graduation to provide an update on their life and career progress and then recognize Hawkeye Community College for the part it has played in helping them become successful. It’s so rewarding to watch students grow both personally and professionally, establish and achieve goals, and secure careers in their respective fields. It consistently motivates me to continue my work every day."

Courses

Core Courses

  • Introduction to Business
  • Business College Experience
  • Principles of Marketing
  • Principles of Retailing
  • Principles of Selling
  • Introduction to Computers
  • Economics
  • Workplace Professionalism
  • Principles of Management
  • Introduction or Principles of Accounting
  • Business Law
  • Human Resource Management
  • Advertising and Visual Merchandising
  • Electives — Choose from a variety of electives to meet your career and transfer needs and interests.

Program Details

Award: Associate of Applied Science (AAS)
Credits: 64
Program Start: Fall, Spring, Summer

View Suggested Sequence of Study & Course Cost

Careers

Positions

Graduates work in entry-level and mid-level management, marketing, sales, promotions, marketing research, advertising, and customer service. They may also work in small companies utilizing a broad range of skills or in large companies in specialized positions.

Example Careers and Average Wages
Entry Average Experienced
Advertising Sales Agents $22,800 $42,900 $53,000
Customer Service Representatives $26,300 $39,800 $46,600
First-Line Supervisors of Non-Retail Sales Workers $52,300 $83,500 $99,200
First-Line Supervisors of Office and Administrative Support Workers $38,900 $58,400 $68,200
First-Line Supervisors of Retail Sales Workers $27,100 $40,700 $47,500

Source: 2021 Iowa Wage Report, Iowa Workforce Development

Employers

The following is a partial list of employers who have hired graduates from this program:
Business Location
Advanced Heat Treat Corp. Waterloo, IA
CUNA Mutual Group Waverly, IA
GEICO Insurance Coralville, IA
Hy-Vee, Inc. West Des Moines, IA
John Deere Moline, IL
Kwik Trip, Inc. La Crosse, WI
McGraw-Hill Education Dubuque, IA
MercyOne Waterloo, IA
PDCM Insurance Waterloo, IA
Target Distribution Center Cedar Falls, IA
The Men’s Warehouse, Inc. Waterloo, IA
The VGM Group Waterloo, IA
Toyota Financial Services Cedar Rapids, IA
W.W. Grainger, Inc. Waterloo, IA
Walmart Stores, Inc. Bentonville, AR

Contact Us
Admissions Email Admissions 319-296-4000 Hawkeye Center 114
Academic/College Success Advisor Danielle Jennings Email Danielle Jennings
Schedule an appointment with Danielle Jennings		 319-296-2329 ext.1079 Black Hawk Hall 201
Program Advisor Mark Ryan Email Mark Ryan 319-296-2329 ext.1307 Black Hawk Hall 206
Administrative Assistant Cindi Clark Email Cindi Clark 319-296-4021 Black Hawk Hall 101
Dean Robin Galloway Email Robin Galloway 319-296-4292 Tama Hall 110A

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