Marketing Management


Core Courses

  • Introduction to Business
  • Business College Experience
  • Principles of Marketing
  • Principles of Retailing
  • Principles of Selling
  • Introduction to Computers
  • Economics
  • Workplace Professionalism
  • Principles of Management
  • Introduction or Principles of Accounting
  • Business Law
  • Human Resource Management
  • Advertising and Visual Merchandising
  • Electives — Choose from a variety of electives to meet your career and transfer needs and interests.

Program Details

Award: Associate of Applied Science (AAS)
Credits: 64
Program Start: Fall, Spring, Summer

View Suggested Sequence of Study & Course Cost



Graduates work in entry-level and mid-level management, marketing, sales, promotions, marketing research, advertising, and customer service. They may also work in small companies utilizing a broad range of skills or in large companies in specialized positions.

Example Careers and Average Wages

Entry Average Experienced
Advertising Sales Agents $22,800 $42,900 $53,000
Customer Service Representatives $26,300 $39,800 $46,600
First-Line Supervisors of Non-Retail Sales Workers $52,300 $83,500 $99,200
First-Line Supervisors of Office and Administrative Support Workers $38,900 $58,400 $68,200
First-Line Supervisors of Retail Sales Workers $27,100 $40,700 $47,500

Source: 2021 Iowa Wage Report, Iowa Workforce Development


The following is a partial list of employers who have hired graduates from this program:

Business Location
Advanced Heat Treat Corp. Waterloo, IA
CUNA Mutual Group Waverly, IA
GEICO Insurance Coralville, IA
Hy-Vee, Inc. West Des Moines, IA
John Deere Moline, IL
Kwik Trip, Inc. La Crosse, WI
McGraw-Hill Education Dubuque, IA
MercyOne Waterloo, IA
PDCM Insurance Waterloo, IA
Target Distribution Center Cedar Falls, IA
The Men’s Warehouse, Inc. Waterloo, IA
The VGM Group Waterloo, IA
Toyota Financial Services Cedar Rapids, IA
W.W. Grainger, Inc. Waterloo, IA
Walmart Stores, Inc. Bentonville, AR

Contact Us

Admissions Email Admissions 319-296-4000 Hawkeye Center 114
Academic/College Success Advisor Danielle Jennings Email Danielle Jennings
Schedule an appointment with Danielle Jennings
319-296-2329 ext.1079 Black Hawk Hall 201
Program Advisor Mark Ryan Email Mark Ryan 319-296-2329 ext.1307 Black Hawk Hall 206
Administrative Assistant Cindi Clark Email Cindi Clark 319-296-4021 Black Hawk Hall 101
Dean Robin Galloway Email Robin Galloway 319-296-4292 Tama Hall 110A

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