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Marketing Management

Courses

Core Courses

  • Introduction to Business
  • Business College Experience
  • Principles of Marketing
  • Principles of Retailing
  • Principles of Selling
  • Introduction to Computers
  • Economics
  • Workplace Professionalism
  • Principles of Management
  • Introduction or Principles of Accounting
  • Business Law
  • Human Resource Management
  • Advertising and Visual Merchandising
  • Electives — Choose from a variety of electives to meet your career and transfer needs and interests.

Program Details

Award: Associate of Applied Science (AAS)
Required number of credits: 64
Program Start: Fall, Spring, Summer

View Suggested Sequence of Study & Course Cost

Careers

Positions

Graduates work in entry-level and mid-level management, marketing, sales, promotions, marketing research, advertising, and customer service. They may also work in small companies utilizing a broad range of skills or in large companies in specialized positions.

Example Careers and Average Wages

Entry Average Experienced
Advertising Sales Agents $23,900 $44,800 $55,200
Customer Service and Office Managers and Supervisors $36,000 $55,500 $65,200
Customer Service Representatives $24,700 $36,000 $41,600
Sales Supervisors and Managers $41,500 $69,800 $84,000

Source: 2018 Iowa Wage Report, Iowa Workforce Development

Employers

The following is a partial list of employers who have hired graduates from this program:

Business Location
Advanced Heat Treat Corp. Waterloo, IA
CUNA Mutual Group Waverly, IA
GEICO Insurance Coralville, IA
Hy-Vee, Inc. West Des Moines, IA
John Deere Moline, IL
Kwik Trip, Inc. La Crosse, WI
McGraw-Hill Education Dubuque, IA
MercyOne Waterloo, IA
PDCM Insurance Waterloo, IA
Target Distribution Center Cedar Falls, IA
The Men’s Warehouse, Inc. Waterloo, IA
The VGM Group Waterloo, IA
Toyota Financial Services Cedar Rapids, IA
W.W. Grainger, Inc. Waterloo, IA
Walmart Stores, Inc. Bentonville, AR

Contact Us

Admissions Email us 319-296-4000 Hawkeye Center 114
Student Success Specialist Lisa Wright Email us 319-296-2329 ext.1068 Black Hawk Hall 201
Program Advisor Mark Ryan Email me 319-296-2329 ext.1307 Black Hawk Hall 206
Administrative Assistant Cindi Clark Email me 319-296-4021 Black Hawk Hall 101
Dean Dave Grunklee Email me 319-296-4042 Butler Hall 131A
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