Marketing Management

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Program Overview

The Marketing Management program prepares you for entry or mid-level management or marketing positions. You will build a foundation of critical thinking, teamwork, business, communication, marketing, economics, sales, retail, management, and advertising skills. You will learn to utilize the Microsoft Office Suite, social media platforms, websites, and mass media resources in today’s fast-paced business environment.

This program provides entrepreneurs with a sound business education.

Transfer Information

Many four-year colleges and universities accept a limited number of transfer and elective credits.

If you plan to transfer, work closely with a program advisor to ensure courses transfer and you meet program requirements.

Faculty Spotlight

Mark Ryan

"I worked in the corporate world in various management and marketing positions for nearly 20 years before becoming an educator. The rewards I receive from working with students far surpasses anything I previously experienced in my career. It’s an amazing feeling to have students contact me a few years after graduation to provide an update on their life and career progress and then recognize Hawkeye Community College for the part it has played in helping them become successful. It’s so rewarding to watch students grow both personally and professionally, establish and achieve goals, and secure careers in their respective fields. It consistently motivates me to continue my work every day."

Courses

Core Courses

Introduction to Business
Business College Experience
Principles of Marketing
Principles of Retailing
Principles of Selling
Introduction to Computers
Economics
Workplace Professionalism
Principles of Management
Introduction or Principles of Accounting
Business Law
Human Resource Management
Advertising and Visual Merchandising
Electives — Choose from a variety of electives to meet your career and transfer needs and interests.

Program Details

Award: Associate of Applied Science (AAS)

Required number of credits: 64

Program Start: Fall, Spring, Summer

Careers

Positions

Graduates work in entry-level and mid-level management, marketing, sales, promotions, marketing research, advertising, and customer service. They may also work in small companies utilizing a broad range of skills or in large companies in specialized positions.

Example Careers and Average Wages
	Entry	Average	Experienced
Advertising Sales Agents	$23,900	$44,800	$55,200
Customer Service and Office Managers and Supervisors	$36,000	$55,500	$65,200
Customer Service Representatives	$24,700	$36,000	$41,600
Sales Supervisors and Managers	$41,500	$69,800	$84,000

Source: 2018 Iowa Wage Report, Iowa Workforce Development

Employers

The following is a partial list of employers who have hired graduates from this program:
Business	Location
Advanced Heat Treat Corp.	Waterloo, IA
CUNA Mutual Group	Waverly, IA
GEICO Insurance	Coralville, IA
Hy-Vee, Inc.	West Des Moines, IA
John Deere	Moline, IL
Kwik Trip, Inc.	La Crosse, WI
McGraw-Hill Education	Dubuque, IA
MercyOne	Waterloo, IA
PDCM Insurance	Waterloo, IA
Target Distribution Center	Cedar Falls, IA
The Men’s Warehouse, Inc.	Waterloo, IA
The VGM Group	Waterloo, IA
Toyota Financial Services	Cedar Rapids, IA
W.W. Grainger, Inc.	Waterloo, IA
Walmart Stores, Inc.	Bentonville, AR

Admissions Requirements

You can check the status of your application by logging into your Admissions Account.

Hawkeye's Equal Opportunity Statement

Contact Us
Admissions		Email us	319-296-4000	Hawkeye Center 114
Student Success Specialist	Lisa Wright	Email us	319-296-2329 ext.1068	Black Hawk Hall 201
Program Advisor	Mark Ryan	Email me	319-296-2329 ext.1307	Black Hawk Hall 206
Administrative Assistant	Cindi Clark	Email me	319-296-4021	Black Hawk Hall 101
Dean	Dave Grunklee	Email me	319-296-4042	Butler Hall 131A

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