Hawkeye Community College participates in many social media sites.
Official Social Media Presences
The Public Relations and Marketing office maintains these official social media presences.
Recognized Social Media Presences
The following departments or groups have worked with the Public Relations and Marketing office to create a social media presences that is recognized by the college. These are not the official social media presences for Hawkeye Community College.
Creating a Social Media Presence
Before creating any social media presence that represents any part of Hawkeye, please contact the Public Relations and Marketing office. We will work with you to determine the best social media presence, help create the social media presence, and ensure the proper use the Hawkeye brand and visual identities.
Please consider the following things before contacting the Public Relations and Marketing office.
- Who is the audience?
- Can the audience be reached using the official social media presences of the college?
- Who is going to update the presence?
- How often is the presence going to be updated?
- How is the social media presence going to be promoted?
Public Relations and Marketing must have administrative access to recognized social media presences.
Recognized social media presences can be linked with the official college social media presences as well as promoted on the Hawkeye website.
Writing about Hawkeye on Social Media
Please keep these things in mind when you are writing about Hawkeye on approved, recognized, and personal social media presences.
Your posts are public. You should consider that whatever you post on a social media site will instantly become public. Anyone with access to the web can review your activity on social media sites. Regardless of how careful you are in establishing privacy settings, your content can easily be made available to those outside of your preference settings.
Be transparent. It should be obvious that you work for Hawkeye if you are posting as part of your job. If you are posting about Hawkeye on your personal time, please identify your connection to Hawkeye. You need to be authentic and credible.
Keep confidential matters private. Do not post proprietary information about Hawkeye, including information about students, alumni, or employees. Be aware that Hawkeye and legal guidelines, such as FERPA, are also applicable in social media.
Represent Hawkeye properly. Make sure that your supervisor and the Public Relations and Marketing office has authorized you to post on a Hawkeye recognized social media presence. If you are responding to someone's complaint or concern, contact the Public Relations and Marketing office. Verify information, links, images, etc. before posting. Social media sites blur the lines between professional and personal relationships, so be careful when choosing profile photos and other images to upload.
Be a respectful community member. When you find yourself disagreeing with others, keep your comments appropriate and polite. If you find yourself in a position where the communications become antagonistic, avoid becoming defensive. Ask the Public Relations and Marketing office for advice on handling sensitive issues and topics.
Know where to turn for help. If you encounter a question you cannot answer, or if you see incorrect information about Hawkeye, contact the Public Relations and Marketing office for assistance.