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Marketing Management Courses

Award: Associate of Applied Science (AAS)
Required number of credits: 64
Program Start: Fall, Spring, Summer

2017–2018 Suggested Sequence of Study

 The following suggested sequence of study is for new full-time students starting the program in the academic year listed.

 When registering for classes refer to your Program Evaluation/Degree Audit to see your specific program requirements and ensure proper registration.

 Courses are subject to change.

◆ General education course
▣ Non-transfer general education course
► Course has a prerequisite and/or corequisite.

Course Descriptions: Show All | Hide All

Semester 1
BUS-102 Introduction to Business 3
BUS-108 Business College Experience 1
ENG-105 Composition I -OR- 3
COM-781 Written Communication in the Workplace 3
MAT-772 Applied Math -OR- 3
MAT-110 Math for Liberal Arts -OR- 3
MAT-156 Statistics -OR- 3
Math Electives 3
MKT-110 Principles of Marketing 3
PSY-102 Human and Work Relations -OR- 3
PSY-111 Introduction to Psychology -OR- 3
SOC-110 Introduction to Sociology 3
Total Credits 16

Semester 2
CSC-110 Introduction to Computers 3
ECN-110 Introduction to Economics -OR- 3
ECN-120 Principles of Macroeconomics -OR- 3
ECN-130 Principles of Microeconomics 3
MKT-140 Principles of Selling 3
MKT-160 Principles of Retailing 3
SPC-101 Fundamentals of Oral Communication 3
Marketing Elective 3
Total Credits 18

Semester 3
ACC-115 Introduction to Accounting -OR- 4
ACC-131 Principles of Accounting I 4
BUS-183 Business Law 3
MGT-101 Principles of Management 3
Marketing Elective 3
Marketing Elective 3
Total Credits 16

Semester 4
BUS-291 Employment Portfolio and Career Development 2
MGT-170 Human Resource Management 3
MKT-152 Advertising and Visual Merchandising 3
Marketing Elective 3
Marketing Elective 3
Total Credits 14

Marketing Electives
ACC-116 Introduction to Accounting II 4
ACC-132 Principles of Accounting II 4
BCA-132 Electronic Communications 3
BCA-134 Word Processing 3
BUS-180 Business Ethics 3
BUS-220 Introduction to International Business 3
BUS-903 Business Field Experience 3
COM-140 Introduction to Mass Media 3
ENG-106 Composition II 3
FIN-121 Personal Finance 3
GRA-133 Desktop Publishing 4
MGT-110 Small Business Management 3
MGT-210 Management Decision Making 3
MKT-142 Consumer Behavior 3
MKT-198 Sports Marketing 3
MMS-117 Social Media for Business 3
MMS-138 Introduction to Website Dynamics 3

Math Electives
MAT-122 College Algebra 5
MAT-128 Precalculus 4
MAT-134 Trigonometry and Analytic Geometry 3
MAT-210 Calculus I 4
MAT-216 Calculus II 4
MAT-219 Calculus III 4

Student Success Specialist

Valerie Eagan
Black Hawk Hall 102
319-296-2329 ext.1061
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Program Advisor

Mark Ryan
Black Hawk Hall 206
319-296-2329 ext.1307
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Administrative Assistant

Cindi Clark
Black Hawk Hall 101
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Science, Technology, Engineering, Mathematics, and Business

Michael Roth
Grundy Hall 266
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