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Marketing Management Courses

Award: Associate of Applied Science (AAS)
Required number of credits: 64
Program Start: Fall, Spring, Summer

2020–2021 Suggested Sequence of Study

The following suggested sequence of study is for new full-time students starting the program in the academic year listed. Part-time students should visit with a program advisor for a modified sequence of study.

When registering for classes refer to your Academic Evaluation to see your specific program requirements and ensure proper registration.

Courses are subject to change.

Semester 1
BUS-102 Introduction to Business O E 3
BUS-108 Business College Experience 1
ENG-105 Composition I -OR- O E 3
COM-781 Written Communication in the Workplace 3
MAT-772 Applied Math -OR- 3
MAT-110 Math for Liberal Arts -OR- O E 3
MAT-121 College Algebra -OR- 4
Math Elective 3
MKT-110 Principles of Marketing O E 3
PSY-102 Human and Work Relations -OR- 3
PSY-111 Introduction to Psychology -OR- O E 3
SOC-110 Introduction to Sociology O E 3
Total Credits 16

Semester 2
CSC-110 Introduction to Computers O E 3
ECN-110 Introduction to Economics -OR- 3
ECN-120 Principles of Macroeconomics -OR- O E 3
ECN-130 Principles of Microeconomics O E 3
MKT-140 Principles of Selling 3
MKT-160 Principles of Retailing 3
SPC-101 Fundamentals of Oral Communication O E 3
Marketing Elective 3
Total Credits 18

Semester 3
ACC-115 Introduction to Accounting -OR- 4
ACC-131 Principles of Accounting I O E 4
BUS-295 Workplace Professionalism 2
MGT-101 Principles of Management O E 3
Marketing Elective 3
Marketing Elective 3
Total Credits 15

Semester 4
BUS-183 Business Law O E 3
MGT-170 Human Resource Management 3
MKT-152 Advertising and Visual Merchandising 3
Marketing Elective 3
Marketing Elective 3
Total Credits 15

Marketing Electives
ACC-116 Introduction to Accounting II 4
ACC-132 Principles of Accounting II O E 4
BCA-132 Electronic Communications 3
BCA-134 Word Processing 3
BUS-180 Business Ethics O E 3
BUS-220 Introduction to International Business 3
BUS-903 Business Field Experience 3
COM-140 Introduction to Mass Media 3
ENG-106 Composition II O E 3
FIN-121 Personal Finance 3
GRA-133 Desktop Publishing 4
MGT-110 Small Business Management 3
MGT-210 Management Decision Making 3
MKT-142 Consumer Behavior 3
MKT-198 Sports Marketing 3
MMS-117 Social Media for Business 3

Math Electives
MAT-128 Precalculus 4
MAT-134 Trigonometry and Analytic Geometry 3
MAT-156 Statistics O E 3
MAT-210 Calculus I 4
MAT-216 Calculus II 4
MAT-219 Calculus III 4

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