Today’s employers are looking for well-rounded individuals that have a variety of skills to meet the demands and expectations of today’s global marketplace. Whether you are looking to work in a support position, managerial role, or possibly start your own business, we have the coursework and resources to help you achieve your goals.
Marketing Management program students build a strong foundation of skills and competencies needed to be successful in today’s fast-paced business environment including:
Students are guided with support from faculty which possess both the necessary academic credentials and industry experience within their respective disciplines. Program faculty also work with area business leaders to keep current with the needs of local employers and incorporate these skills and competencies into program coursework. The rigorous class schedule and optional business field experience course allows students to apply the principles they’ve learned in a real-world setting.
Many four-year colleges and universities accept a limited number of transfer and elective credits.
If you plan to transfer, work closely with a program advisor to ensure courses transfer and you meet program requirements.
Many graduates of the Marketing Management program have gone on to become marketing managers and professional sales and customer service representatives. Some have gone on to own their own businesses and others have found careers as managers, merchandisers and buyers within various industries.
Graduates from the Marketing Management program are responsible for creating and/or executing marketing strategies, hiring, training, and supervising employees. They are also responsible for buying and selling product offerings, and planning promotions and advertising campaigns throughout a variety of sectors within today's economy.
Current data confirms careers in business/marketing/management are listed as some of the fastest growing sectors within today's global economy.
Business/marketing/management careers offer flexibility, mobility, and above average pay to match your ability.
| Entry | Average | Experienced | |
|---|---|---|---|
| Advertising Sales Agents | $25,100 | $53,200 | $67,200 |
| Customer Service Representatives | $27,300 | $40,200 | $46,600 |
| First-Line Supervisors of Non-Retail Sales Workers | $52,800 | $85,300 | $101,500 |
| First-Line Supervisors of Office and Administrative Support Workers | $40,200 | $59,600 | $69,300 |
| First-Line Supervisors of Retail Sales Workers | $28,700 | $41,500 | $47,900 |
| Management Occupations | $50,100 | $100,700 | $126,000 |
| Marketing Managers | $77,100 | $127,100 | $152,100 |
| Market Research Analysts and Marketing Specialists | $39,700 | $67,400 | $81,300 |
| Sales and Related Workers | $26,300 | $33,500 | $37,200 |
| Sales Managers | $70,900 | $122,700 | $148,600 |
Source: 2022 Iowa Wage Report, Iowa Workforce Development
The following is a partial list of employers who have hired graduates from this program:
| Business | Location |
|---|---|
| Advanced Heat Treat Corp. | Waterloo, IA |
| CUNA Mutual Group | Waverly, IA |
| GEICO Insurance | Coralville, IA |
| Hy-Vee, Inc. | West Des Moines, IA |
| John Deere | Moline, IL |
| Kwik Trip, Inc. | La Crosse, WI |
| McGraw-Hill Education | Dubuque, IA |
| MercyOne | Waterloo, IA |
| PDCM Insurance | Waterloo, IA |
| Target Distribution Center | Cedar Falls, IA |
| The Men’s Warehouse, Inc. | Waterloo, IA |
| The VGM Group | Waterloo, IA |
| Toyota Financial Services | Cedar Rapids, IA |
| Veridian Credit Union | Waterloo, IA |
| W.W. Grainger, Inc. | Waterloo, IA |
| Walmart Stores, Inc. | Bentonville, AR |