The Digital Mass Media program prepares you for a career in audio, video, or multimedia production. You will learn to effectively design and deliver a clear message using a variety of digital formats.
Develop a broad knowledge of the digital media industry and gain entry-level skills in:
- Video production
- Audio production
- File and data management
- Media writing and scripting
- Video exposure
- Sound modulation
- Color correction
You may choose to focus your coursework in video, audio, or multimedia design.
In video courses, you will advance your video production, design, scripting, and editing skills. You will also develop special effects and motion graphics and learn various styles of production.
In audio courses, you will learn audio production, sound mixing and mastering, sound quality, editing, and miking for live and studio recordings.
- In multimedia design courses, you will learn various styles of video production including live event, journalistic, and documentary. You will also learn how to use unmanned aerial vehicles for photography and video, motion control techniques, writing for a variety of formats, and social issues coverage.
Hands-On Learning Opportunities
Portfolio: Throughout the program, you will develop audio, video, and multimedia projects to create a digital portfolio. You will have the opportunity to have your portfolio reviewed by industry professionals.
Industry Technology and Software: Use the latest technology in the industry as you develop your projects, including but not limited to still and video cameras and lenses, stabilization devices, camera cranes and dollies, camera rigging, lighting, wireless and studio microphones, green screens, studio switches, and sound mixing boards. Learn industry standard software including Adobe Creative Cloud.
Field Trips: Visit advertising agencies, television and video production studios, audio recording studios, and film festivals to learn how your skills and knowledge can be applied in a variety of work environments.
The University of Northern Iowa's Department of Applied Engineering and Technical Management has a documented pathway between Hawkeye's Digital Mass Media AAA degree program and UNI's Technology Management Bachelor of Arts degree. Check out UNI's transfer guide to learn more.
If you plan to transfer, work closely with a program advisor to ensure courses transfer and you meet program requirements.