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Director of Admissions

About Hawkeye

Hawkeye Community College is a comprehensive community college serving a ten-county region in northeast Iowa. Since opening in 1966, it has focused on meeting the needs of the community, providing quality, affordable education and training for learners at all stages of life. First opened as Hawkeye Institute of Technology, today Hawkeye Community College serves more than 25,000 individuals and awards almost 1,500 diplomas and degrees annually. Hawkeye has a community impact of $106 million and 1,400 jobs. Since 1966, the college has graduated more than 50,000 students, with 94 percent staying in Iowa.

Located in the Cedar Valley, the college serves 27 school districts across its 10-county service area. Enrollment at Hawkeye is approximately 5,330 students, of which 2,360 are high school students in the concurrent enrollment program.

Job Summary

The Director of Admissions at Hawkeye Community College is responsible for the overall admissions and recruitment strategy for all incoming students. Hawkeye actively recruits a diverse student population, including traditional and non-traditional aged students, concurrent (high school) students, military-affiliated students, students from under-represented backgrounds, and international students.

The Director provides a data-informed vision, leadership, and direction for all aspects of the recruitment process, including marketing, admissions, and application processes as a collaborative, transparent, strategic, forward-thinking leader.

The Director is expected to partner effectively with Financial Aid, Registration and Records, Orientation, Student Services and Advising, Academic Affairs, inclusive of academic program staff, Public Relations & Marketing, and other enrollment-related functions to assure alignment of vision and coordinated initiatives.

The Director is responsible for the overall success of the department and ensures new student initiatives and admissions goals are met and policies and procedures are followed to maximize successful completion and placement.

Expected to use appropriate data-informed best practices in recruitment and admissions.

Provides leadership in initiating new efforts and aligns the team for ongoing success.

Responsible for providing leadership campus-wide for recruitment and enrollment initiatives and serves in a senior leadership role in the Division of Student Affairs.

Supervises staff, including associate directors, admissions counselors, and office staff, and manages budget.

Conducts activities in accordance with state and federal accreditation and College policies and regulations, consistent with the highest ethical standards.

Essential Job Functions

Important responsibilities and duties may include, but are not limited to, the following:

  • Oversees the daily functions and operations of the Admissions. Develops, assesses and modifies standard operating procedures relative to the recruitment, admission, onboarding and enrollment of new students.

  • Works with administrative and academic staff to establish effective admissions policies and procedures for departmental staff to meet or exceed customer service expectations.

  • Supervises and develops department personnel, facilitating professional opportunities to improve individual capability; manage performance against job accountabilities, department goals, and established policies and procedures.

  • Works collaboratively throughout the College in the leadership and management of the concurrent enrollment program.

  • Identifies enrollment trends, goals, and issues facing community colleges in conjunction with other departments while utilizing the data to provide enrollment and revenue projections in addition to supporting Academic Affairs in program offerings and decisions.

  • Develops, implements and evaluates an annual recruitment plan intended to outline strategies to achieve goals set forth by the College, e.g. new target markets, staff goals and action items, follow up campaigns, enrollment progression, communication strategies, etc. Provide meaningful and data-informed leadership in Strategic Enrollment Management at the College.

  • Maintains and analyzes enrollment data to assess the success of recruitment strategies aimed at increasing enrollment and improving yield; utilizes enrollment data to develop and modify operating processes at all stages of the enrollment funnel. Interprets admissions data for internal and external stakeholders.

  • Develops effective relationships with all stakeholders including, but not limited to: high schools, Adult Learning Center, Iowa Workforce Development, employers, and community and outreach organizations.

  • Ensures that objectives, goals, plans, budgets, policies, practices, and actions produce positive results. Responsible for overall management of the departmental budget.

  • Participates in the academic, professional, and community life of the College.

  • Performs other duties as assigned.


  • Master’s degree in college student personnel, marketing, communications, business administration, education, human services, or other related field

  • Five years of experience in college admissions

  • Demonstrated progression of responsibility through admissions functions

  • Experience providing leadership in a college admissions office

  • Experience in using data in analyzing trends and forecasting enrollment to create and implement strategic plans

  • Experience with budget administration and fiscal monitoring

  • Knowledge and understanding using a variety of enrollment related technologies, such as Customer Relationship Management (CRM) software, application software, etc.

  • Demonstrated ability to supervise and motivate multiple teams and lead projects

  • Leader who is comfortable with change and has demonstrated ability with leading change in a complex organization

  • Demonstrated commitment to student centeredness

  • Demonstrated ability to establish and maintain effective working relationships

  • Demonstrated commitment to diversity, including recruiting diverse student populations, advocating for diversity in hiring, and working with diverse populations externally, such as community groups

  • Demonstrated ability to communicate effectively in written and oral formats to groups and individuals

  • Strong commitment to high ethical standards and integrity

  • Expected to be an ambassador for the student experience on campus

  • Ability to work a flexible schedule to include some evenings and weekends

Preferred Qualifications

  • Experience serving as an assistant or associate director in an admissions office

  • Experience in community college admissions

Employment Status

Full time position with comprehensive benefits program including health, dental, vision, life, and LTD insurance, a Section 125 plan for medical and dependent care expenses; personal and sick leave; and a choice of retirement programs — IPERS (defined benefit) or TIAA (defined contribution).

Salary will be commensurate with the applicant’s education and experience.

Anticipated hours will be flexible including evenings and weekends.

Application Procedure

To be considered for this position, a cover letter, resume, and references must be included with the application.

All application submissions must be submitted by May 10, 2020 at 11:59pm.

Candidates invited as finalists in the process will be asked to send official transcripts and undergo a reference check. Employment is contingent on successful completion of a criminal background check.

Veterans and persons with disabilities are encouraged to apply.

If you are in need of any special accommodation in completing the application process, please notify a member of Human Resource Services.

Apply online

Hawkeye Community College does not discriminate on the basis of sex; race; age; color; creed; national origin; religion; disability; sexual orientation; gender identity; genetic information; political affiliation; or actual or potential parental, family, or marital status in its programs, activities, or employment practices. Veteran status is also included to the extent covered by law. Any person alleging a violation of equity regulations shall have the right to file a formal complaint. Inquiries concerning application of this statement should be addressed to: Equity Coordinator and Title IX Coordinator for employees, 319-296-4405; or Title IX Coordinator for students, 319-296-4448; Hawkeye Community College, 1501 East Orange Road, P.O. Box 8015, Waterloo, Iowa 50704-8015; or email


Questions about the position and process can be directed to Dr. Anthony Smothers at

Human Resource Services

Hawkeye Center 101
Jobs Line: 319-296-2329 ext.5000‚Äč
Email us

If you are in need of any special accommodation in completing the application process, please notify a member of Human Resource Services.

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