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The Power of Corporate Culture and How to Harness It

Date: Tuesday, August 15, 2017
Time: 8:00am-Noon
Location: Buchanan Hall - Advanced Technology and Business Center

Every company has its own corporate culture. The culture of a company includes aspects about identity, history, rules, procedures, values, and relationships. As leaders, we are responsible for creating a positive and healthy culture, but our beliefs about our company's culture do not always match the perceptions and experiences of our employees, customers, and other stakeholders. In this session, the relationships among mission, vision, values, and culture will be examined, especially in terms of how to create a culture that increases employee motivation, commitment, and performance.

Learning Objectives

  • Identify the key features of your organization's culture
  • Discuss the consequences of your company's culture on employee motivation and performance
  • List areas of possible disconnect between the stated company culture and the actual experience for employees at various levels in the organization and other stakeholders

Facilitator - Mel Gonnerman Jr.

Mel is the director of industrial and organizational services at the Peerman Group where he provides companies with solutions in the areas of training, organizational planning, and leadership development. His Ph.D. is from Northern Illinois University where he studied social and industrial/organizational psychology. His previous professional experiences include having been a faculty member in the psychology department at the University of Northern Iowa, research operations manager at the Center for Social and Behavioral Research at UNI, founder and executive director of a non-profit organization, and corporate planner and marketing director at a manufacturing company.

Business & Community Education

Corporate & Business Solutions

Buchanan Hall 122
319-296-4223
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