Marketing Management

Marketing Management Courses

Award: Associate of Applied Science (AAS)
Required number of credits: 64
Program Start: Fall, Spring, Summer

2017–2018 Suggested Sequence of Study

The Marketing Management program requires a mix of general education and hands-on courses. The following list of courses is the suggested sequence of study for a full-time student.

When registering for classes refer to your Program Evaluation/Degree Audit to see your specific program requirements and ensure proper registration.

Courses and course cost calculations are subject to change.

General Education courses
Course has a prerequisite and/or corequisite. See the course description for more details.

Semester 1
BUS102 Introduction to Business 3 $533.25
BUS108 Business College Experience 1 $177.75
ENG105 Composition I -OR- 3 $533.25
COM781 Written Communication in the Workplace 3 $533.25
MAT772 Applied Math -OR- 3 $533.25
MAT110 Math for Liberal Arts -OR- 3 $533.25
MAT156 Statistics -OR- 3 $533.25
Math Electives 3
MKT110 Principles of Marketing 3 $533.25
PSY102 Human and Work Relations -OR- 3 $533.25
PSY111 Introduction to Psychology -OR- 3 $533.25
SOC110 Introduction to Sociology 3 $533.25

View Course Descriptions

Total Credits 16
Semester 2
CSC110 Introduction to Computers 3 $533.25
ECN110 Introduction to Economics -OR- 3 $533.25
ECN120 Principles of Macroeconomics -OR- 3 $533.25
ECN130 Principles of Microeconomics 3 $533.25
MKT140 Principles of Selling 3 $533.25
MKT160 Principles of Retailing 3 $533.25
SPC101 Fundamentals of Oral Communication 3 $533.25
Marketing Elective 3

View Course Descriptions

Total Credits 18
Semester 3
ACC115 Introduction to Accounting -OR- 4 $711.00
ACC131 Principles of Accounting I 4 $711.00
BUS183 Business Law 3 $533.25
MGT101 Principles of Management 3 $533.25
Marketing Elective 3
Marketing Elective 3

View Course Descriptions

Total Credits 16
Semester 4
BUS291 Employment Portfolio and Career Development 2 $385.50
MGT170 Human Resource Management 3 $533.25
MKT152 Advertising and Visual Merchandising 3 $533.25
Marketing Elective 3
Marketing Elective 3

View Course Descriptions

Total Credits 14
Marketing Electives
ACC116 Introduction to Accounting II 4 $711.00
ACC132 Principles of Accounting II 4 $711.00
BCA132 Electronic Communications 3 $533.25
BCA134 Word Processing 3 $533.25
BUS180 Business Ethics 3 $533.25
BUS220 Introduction to International Business 3 $533.25
BUS903 Business Field Experience 3 $533.25
COM140 Introduction to Mass Media 3 $533.25
ENG106 Composition II 3 $533.25
FIN121 Personal Finance 3 $533.25
GRA133 Desktop Publishing 4 $756.00
MGT110 Small Business Management 3 $533.25
MGT210 Management Decision Making 3 $533.25
MKT142 Consumer Behavior 3 $533.25
MKT198 Sports Marketing 3 $533.25
MMS117 Social Media for Business 3 $533.25
MMS138 Introduction to Website Dynamics 3 $533.25
Math Electives
MAT122 College Algebra 5 $888.75
MAT128 Precalculus 4 $711.00
MAT134 Trigonometry and Analytic Geometry 3 $533.25
MAT210 Calculus I 4 $711.00
MAT216 Calculus II 4 $711.00
MAT219 Calculus III 4 $711.00

Course Cost Calculation:
2017–2018 resident tuition and fees x course credits + course fee if applicable.

The course cost calculation does not include:

Program Contacts

Department Secretary

Cindi Clark
Black Hawk Hall 101
319-296-4021
Email me

Student Success Specialist

Valerie Eagen
Bremer Hall 102
319-296-2329 ext.1061
Email me

Program Advisor

Mark Ryan
Black Hawk Hall 206
319-296-2329 ext.1307
Email me

Dean

Cynthia Bottrell, Ph.D.
Grundy Hall 266
319-296-4470
Email me