Marketing Management

Marketing Management Courses

Award: Associate of Applied Science (AAS)
Program Start: Fall, Spring, Summer
Enrollment Status: Full-time or part-time

The Marketing Management program requires a mix of general education and hands-on courses. The following list of courses is from the current catalog year, organized in the suggested sequence of study for a full-time student, and is subject to change.

Part-time students, visit with a program advisor for a modified sequence of study.

If you are a current student your program requirements may be different than those listed for the current catalog year. View your Program Evaluation to see your specific program requirements and to search and register for classes.

Semester 1
BUS102 Introduction to Business 3
ENG105 Composition I -OR- 3
COM781 Written Communication in the Workplace 3
MAT772 Applied Math -OR- 3
Math Elective 3
MKT110 Principles of Marketing 3
PSY102 Human and Work Relations -OR- 3
PSY111 Introduction to Psychology -OR- 3
SOC110 Introduction to Sociology 3

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Total Credits 15
Semester 2
CSC110 Introduction to Computers 3
MKT140 Principles of Selling 3
MKT160 Principles of Retailing 3
SPC101 Fundamentals of Oral Communication 3
Business Elective 3
Economics Elective 3

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Total Credits 18
Semester 3
ACC115 Introduction to Accounting -OR- 4
ACC131 Principles of Accounting I 4
BUS183 Business Law 3
MGT101 Principles of Management 3
Economics Elective 3
Business Elective 3

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Total Credits 16
Semester 4
ADM222 Career Capstone 3
MGT170 Human Resource Management 3
MKT152 Advertising and Visual Merchandising 3
Business Elective -OR- 3
Marketing Management Elective 3
Business Elective -OR- 3
Marketing Management Elective 3

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Total Credits 15
Economics Electives
ECN110 Introduction to Economics 3
ECN120 Principles of Macroeconomics 3
ECN130 Principles of Microeconomics 3
Business Electives
ACC116 Introduction to Accounting II 4
ACC132 Principles of Accounting II 4
ADM105 Introduction to Keyboarding 1
BCA132 Electronic Communications 3
BCA134 Word Processing 3
BUS180 Business Ethics 3
BUS903 Business Field Experience 3
ENG106 Composition II 3
MGT110 Small Business Management 3
MGT210 Management Decision Making 3
MKT142 Consumer Behavior 3
Marketing Management Electives
ADM131 Office Calculators 1
BUS220 Introduction to International Business 3
FIN121 Personal Finance 3
Math Electives
MAT110 Math for Liberal Arts 3
MAT122 College Algebra 5
MAT128 Precalculus 4
MAT134 Trigonometry and Analytic Geometry 3
MAT156 Statistics 3
MAT210 Calculus I 4
MAT216 Calculus II 4
MAT219 Calculus III 4

Program Contacts

Department Secretary

Cindi Clark
Black Hawk Hall 222
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Program Advisor

Mark Ryan
Black Hawk Hall 262
319-296-2329 ext.1307
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Bryan Renfro
Black Hawk Hall 180
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