The courses listed below are courses in Hawkeye's course catalog. Visit the course search to view currently available courses and course sections.
Students who plan to transfer courses back to their current college or university should verify the courses they'd like to take at Hawkeye will transfer. To determine how the course will transfer visit with your advisor at your current college or university and/or if a student at the University of Northern Iowa, University of Iowa, or Iowa State University, visit www.TransferinIowa.org.
Marketing (MKT)
MKT-152 Advertising and Visual Merchandising
3 credits—This course presents the fundamentals of advertising and visual merchandising as promotional tools. It incorporates the Integrated Marketing Communication (IMC) concept.
Lecture Hours: 48
Course Type: Technical
2023–2024 Course Cost:
$652.50
2024–2025 Course Cost:
$675.00