The courses listed below are courses in Hawkeye's course catalog. Visit the course search to view currently available courses and course sections.
Students who plan to transfer courses back to their current college or university should verify the courses they'd like to take at Hawkeye will transfer. To determine how the course will transfer visit with your advisor at your current college or university and/or if a student at the University of Northern Iowa, University of Iowa, or Iowa State University, visit www.TransferinIowa.org.
Marketing (MKT)
MKT-110 Principles of Marketing
3 credits—An overview of the processes, problems and activities associated with the planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges.
Lecture Hours: 48
Course Type: General Education / Transfer
2023–2024 Course Cost:
$652.50
2024–2025 Course Cost:
$675.00
MKT-140 Principles of Selling
3 credits—Planned learning activities and experiences emphasize the psychology of selling, the selling process, sales techniques, and selling as a professional career.
Lecture Hours: 48
Course Type: Technical
2023–2024 Course Cost:
$652.50
2024–2025 Course Cost:
$675.00
MKT-142 Consumer Behavior
3 credits—Consumer behavior is the course within a marketing curriculum that most directly applies concepts, principles, and theories from the various social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas.
Lecture Hours: 48
Course Type: Technical
2023–2024 Course Cost:
$652.50
2024–2025 Course Cost:
$675.00
MKT-152 Advertising and Visual Merchandising
3 credits—This course presents the fundamentals of advertising and visual merchandising as promotional tools. It incorporates the Integrated Marketing Communication (IMC) concept.
Lecture Hours: 48
Course Type: Technical
2023–2024 Course Cost:
$652.50
2024–2025 Course Cost:
$675.00
MKT-160 Principles of Retailing
3 credits—Organized learning activities emphasize the status of retail environments, operations, locations, merchandising, pricing and promotions.
Lecture Hours: 48
Course Type: Technical
2023–2024 Course Cost:
$652.50
2024–2025 Course Cost:
$675.00
MKT-198 Sports Marketing
3 credits—This course will explain the basics of sports marketing, research, and delivery.
Lecture Hours: 48
Course Type: Technical
2023–2024 Course Cost:
$652.50
2024–2025 Course Cost:
$675.00
MKT-924 Honors Project
1 credits—This course involves in-depth independent research on an approved topic under supervision of a faculty member. Upon project's completion, results will be shared with community of peers and faculty. This course can be repeated with different content for credit.
May be taken for up to 3 credits.
Lecture Hours: 16
Course Type: General Education / Transfer
2023–2024 Course Cost:
$217.50
2024–2025 Course Cost:
$225.00