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Marketing Management Program Suggested Plan of Study

Semester 1
Course Credits
BUS102

Introduction to Business

3

ENG105

COM781

 Composition I OR

Written Communication in the Workplace

3

3
MAT772

MAT110

 Applied Math OR

Math for Liberal Arts

3

3
MKT110

Principles of Marketing

3

PSY102

PSY111

SOC110

 Human & Work Relations OR

Introduction to Psychology OR

Introduction to Sociology

3

3

3
TOTAL CREDITS 15

Semester 2
Course Credits
CSC110

Introduction to Computers

3

MKT140

Principles of Selling

3

MKT160

Principles of Retailing

3

SPC101

Fundamentals of Oral Communication

3

Marketing Electives

6

TOTAL CREDITS 18

Semester 3
Course Credits
ACC115

ACC131

 Introduction to Accounting OR

Principles of Accounting I

4

4
BUS183

Business Law

3

MGT101

Principles of Management

3

Marketing Electives

7

TOTAL CREDITS 17

Semester 4
Course Credits
ADM222

Career Capstone

3

MGT170

Human Resource Management

3

MKT152

Advertising and Visual Merchandising

3

Marketing Electives

6

TOTAL CREDITS 15

MARKETING ELECTIVES
Students select a minimum of 19 credits from the following categories.
Category I: Select one to two * courses (3-6 credits).
Category II: Select four to six courses (13-16 credits).
Course Credits
ACC116 Introduction to Accounting II 4
ACC132 Principles of Accounting II 4
ADM105 Introduction to Keyboarding 1
ADM131 Office Calculators 1
BCA132 Electronic Communications 3
BCA134 Word Processing 3
BUS180 Business Ethics 3
BUS903 Business Field Experience 3
ECN110 Introduction to Economics * 3
ECN120 Principles of Macroeconomics * 3
ECN130 Principles of Microeconomics * 3
ENG106 Composition II 3
INT300 Textiles for Interior Design 3
MGT110 Small Business Management 3
MGT210 Management Decision Making 3
MKT142 Consumer Behavior 3
MKT184 Customer Service 3
MKT295 Professionalism 1
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