The Marketing Management program prepares students with the competencies to enter mid-management marketing. Students learn the essential skills for beginning a successful career in today's fast paced business environment. Students study marketing activities, management functions, decision-making skills, sales, merchandising, human resources, and promotions management. Courses feature an emphasis on the application of computer technology and communication. Students meet with their academic advisor to determine the specific sequencing of required and elective courses that best meet the student’s needs and career goals.
The Marketing Management program may be completed in two years. Students may enter any semester. Most courses do not require prerequisites.
Transfer among Marketing Management and the Arts & Science transfer programs of Business Administration and General Studies in Business is common. Graduates may transfer with junior status to Wartburg College and Upper Iowa University. For more information, visit with a program advisor.
Award - AAS
"I was very lucky to have Hawkeye so close to home. My parents encouraged me to go there after trying another college. The classes taught me things I use every day in the real world. Even if transferring to another college I would recommend Hawkeye to a budget oriented student."
Justin Birdnow, General Manager Birdnow Chevrolet - Cascade, IA Class of 2005
