Writing about Hawkeye on Social Media
Social media sites and platforms are changing the way we communicate with prospective and current students, alumni, staff, and community members.
Hawkeye is exploring the best way to integrate these social media sites into our communications and how to participate in this new world of social exchange.
Hawkeye maintains official presences on various social media sites.
If you are authorized to post for Hawkeye Community College on an approved social media site, keep these things in mind.
Your posts are public. You should consider that whatever you post on a social media site will instantly become public. Anyone with access to the web can review your activity on social media sites. Regardless of how careful you are in establishing privacy settings, your content can easily be made available to those outside of your preference settings.
Be transparent. It should be obvious that you work for Hawkeye if you are posting as part of your job. If you are posting about Hawkeye on your personal time, please identify your connection to Hawkeye. You need to be authentic and credible.
Keep confidential matters private. Do not post proprietary information about Hawkeye, including information about students, alumni, or employees. Be aware that Hawkeye and legal guidelines, such as FERPA, are also applicable in social media.
Represent Hawkeye properly. Make sure that your supervisor and the Public Relations and Marketing office has authorized you to post on Hawkeye approved social media presences. If you are responding to someone's complaint or concern, contact the Public Relations and Marketing office. Verify information, links, images, etc. before posting. Social media sites blur the lines between professional and personal relationships, so be careful when choosing profile photos and other images to upload.
Be a respectful community member. When you find yourself disagreeing with others, keep your comments appropriate and polite. If you find yourself in a position where the communications become antagonistic, avoid becoming defensive. Ask the Public Relations and Marketing office for advice on handling sensitive issues and topics.
Know where to turn for help. If you encounter a question you cannot answer, or if you see incorrect information about Hawkeye, contact the Public Relations and Marketing office for assistance.