Creating and Maintaining a Social Media Presence

Facebook

Official Facebook fan pages must be created by the Marketing Coordinator. Administrator privileges for the page will be granted to the person or persons responsible for updating the page. A member of the Public Relations and Marketing office must always hold an administrator position on any Facebook page recognized by Hawkeye.

The images for all Hawkeye Facebook pages must maintain a consistent graphic identity and must be coordinated through the Public Relations and Marketing office.

Facebook pages or groups that do not follow these guidelines, the Hawkeye website guidelines, or that are created without the involvement of the Public Relations and Marketing office, will not be linked from Hawkeye's primary Facebook presence or from the Hawkeye website.

Facebook pages offer certain advantages over Facebook groups, but also come with additional responsibilities. If you are uncertain whether you want to create a page or a group, contact the Marketing Coordinator.

Maintaining a Facebook presence takes time and dedication. For a successful Facebook presence, pages should be updated at least twice a week.

Public Relations
and Marketing

Hawkeye Center
Lower Level
319-296-4028
Email us

Marketing Coordinator

JoAnna Nieman
319-296-2329 ext.1399
Email me