Hawkeye Logo and Visual Identity Policy

The Hawkeye logo and its visual identity are major elements in Hawkeye's branding.

Official logo use guidelines have been created to support Hawkeye's goal of producing clearly identifiable, high-quality communications.

Hawkeye Community College does not recognize department, program, building, club, or any other college entity individual logo. Therefore, these logos will not be used in official college materials or correspondence.

The success of our visual identity program depends on the cooperation of the entire Hawkeye community.

Official Hawkeye Logos

The Hawkeye logo must be used in its entirety to retain its graphic integrity.

There are four Hawkeye logos that are approved for use: the primary logo, stacked logo, horizontal logo, and stacked logo - font only.

Primary logo Pantone 294	Primary logo Black	Primary logo Pantone 294 and 424
Stacked logo Pantone 294	Stacked logo Black	Stacked logo Pantone 294 and 424
Horizontal logo Pantone 294	Horizontal logo Black	Horizontal logo Pantone 294 and 424
Stacked logo - font only Pantone 294	Stacked logo - font only Black

Where can I find official Hawkeye logos?

Hawkeye employees can find official logos on the U:/ drive in the "Hawkeye Logo Files" folder.

Non-Hawkeye employees can request an official Hawkeye logo from Graphic Services.

Suggested Fonts

Helvetica, Arial, and Garamond work well with the Hawkeye logo.

Logo Modification

Any modification to the official logos, other than resizing the logo, is a violation of the Visual Identity policy. 

To ensure readability, the minimum size for the primary logo is .75 inches wide and the stacked and horizontal versions must be at least 1.5 inches wide.

Permission for logo modification for specific purposes must be granted from the Public Relations and Marketing office. To submit a request, contact Graphic Services.

Improper Use of the Hawkeye Logo

Do not stretch or distort the logo

If you resize the logo, make sure your adjustments are proportionate.

Do not change the color

Color is critical to the identity of the Hawkeye logo and may not be altered. Official colors are noted under the official logos above. 

Do not add text to the logo that may look like it is part of the logo

Do not use elements from the logo to create a new logo

Do not rearrange elements from the logo to create a new logo