Marketing Management

Program Pathway

Entrepreneurship Certificate Option

Upon completion of the entrepreneurship certificate program, students will be positioned with basic business acumen in areas of business basics, accounting, management, small business management, and professional selling.

Program Details

Award Certificate
Credits 16
Number of Terms 1
Time to Complete 4 months
Admissions Application Select Academic Program:
Entrepreneurship - Certificate
See Program Admission

Suggested Sequence of Study and Cost

Program Courses

Term 1
  • Introduction to Accounting or
    Financial Accounting
  • Principles of Marketing
  • Small Business Management
Elective List
  • Business Law
  • Consumer Behavior
  • Event Planning and Customer Service 1
  • Principles of Management
  • Principles of Selling
  • Project Management Basics
  • Social Media for Business

See the Suggested Sequence of Study for the full list of courses, cost, and additional course details.

Next Step: Continue to the Marketing Management AAS degree program or graduate and enter the workforce.

Marketing Management Associate of Applied Science (AAS) Degree

The Marketing Management AAS degree program prepares students with the competencies to enter mid-management marketing. Students learn the essential skills for beginning a successful career in today's fast paced business environment and study marketing activities, management functions, decision-making skills, sales, merchandising, human resources, and promotions management. Courses feature an emphasis on the application of computer technology and communication.

Program Details

Award Associate of Applied Science (AAS)
Credits 64
Program Start Fall, Spring, Summer
Number of Terms 4
Time to Complete 2 years
Admissions Application Select Academic Program:
Marketing Management – AAS
See Program Admission

Suggested Sequence of Study and Cost

Program Courses

Term 1
  • Applied Math
  • Human and Work Relations
  • Introduction to Business
  • Principles of Marketing
  • The College Experience
Term 2
  • Introduction to Computers
  • Introduction to Economics or
    Principles of Macroeconomics or
    Principles of Microeconomics
  • Principles of Retailing
  • Principles of Selling
Term 3
  • Introduction to Accounting or
    Financial Accounting
  • Principles of Management
  • Workplace Professionalism
Term 4
  • Advertising and Visual Merchandising
  • Business Law
  • Human Resource Management
Marketing Electives
  • Business Ethics
  • Business Field Experience
  • Composition II
  • Consumer Behavior
  • Desktop Publishing
  • Electronic Communications
  • Intermediate Computer Business Applications
  • Introduction to Accounting II
  • Introduction to International Business
  • Introduction to Mass Media
  • Management Decision Making
  • Managerial Accounting
  • Personal Finance
  • Project Management Basics
  • Small Business Management
  • Social Media for Business
  • Sports Marketing

See the Suggested Sequence of Study for the full list of courses, cost, and additional course details.

You have completed the Marketing Management Associate of Applied Science (AAS) degree program. Check out the Business and Professional Development continuing education courses and Computers and Technology continuing education courses to keep up to date in your profession.

Careers

Positions

Many graduates of the Marketing Management program have gone on to become marketing managers and professional sales and customer service representatives. Some have gone on to own their own businesses and others have found careers as managers, merchandisers and buyers within various industries.

Graduates from the Marketing Management program are responsible for creating and/or executing marketing strategies, hiring, training, and supervising employees. They are also responsible for buying and selling product offerings, and planning promotions and advertising campaigns throughout a variety of sectors within today's economy.

Current data confirms careers in business/marketing/management are listed as some of the fastest growing sectors within today's global economy.

Business/marketing/management careers offer flexibility, mobility, and above average pay to match your ability.

Example Careers and Average Wages

Entry Average Experienced
Advertising Sales Agents $25,100 $53,200 $67,200
Customer Service Representatives $27,300 $40,200 $46,600
First-Line Supervisors of Non-Retail Sales Workers $52,800 $85,300 $101,500
First-Line Supervisors of Office and Administrative Support Workers $40,200 $59,600 $69,300
First-Line Supervisors of Retail Sales Workers $28,700 $41,500 $47,900
Management Occupations $50,100 $100,700 $126,000
Marketing Managers $77,100 $127,100 $152,100
Market Research Analysts and Marketing Specialists $39,700 $67,400 $81,300
Sales and Related Workers $26,300 $33,500 $37,200
Sales Managers $70,900 $122,700 $148,600

Source: 2022 Iowa Wage Report, Iowa Workforce Development

Employers

The following is a partial list of employers who have hired graduates from this program:

Business Location
Advanced Heat Treat Corp. Waterloo, IA
CUNA Mutual Group Waverly, IA
GEICO Insurance Coralville, IA
Hy-Vee, Inc. West Des Moines, IA
John Deere Moline, IL
Kwik Trip, Inc. La Crosse, WI
McGraw-Hill Education Dubuque, IA
MercyOne Waterloo, IA
PDCM Insurance Waterloo, IA
Target Distribution Center Cedar Falls, IA
The Men’s Warehouse, Inc. Waterloo, IA
The VGM Group Waterloo, IA
Toyota Financial Services Cedar Rapids, IA
Veridian Credit Union Waterloo, IA
W.W. Grainger, Inc. Waterloo, IA
Walmart Stores, Inc. Bentonville, AR

Program Contacts

Admissions
Email Admissions 319-296-4000 Hawkeye Center 114
Academic/College Success Advisor
Last Names A – M
Student Services Email Student Services 319-296-4014 Hawkeye Center 208
Academic/College Success Advisor
Last Names N – Z
John Peterson Email John Peterson 319-296-4014 ext.1448 Bremer Hall 136
Faculty Advisor
Chris Peters Email Chris Peters 319-296-2329 ext.1307 Black Hawk Hall 201

Take a closer look. Learn the fun side of college.

Check out what Hawkeye has to offer you!

Back to top