Marketing Management

Marketing Management Course Descriptions

Award: Associate of Applied Science (AAS)
Academic Year: 2016–2017

Semester 1

BUS102 Introduction to Business

3 credits—An introductory survey course which provides an overview of the major functions in business with relation to current social, economic and environmental concerns.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

ENG105 Composition I -OR-

3 credits—Composition I emphasizes fluency, thesis-driven organization, the use of supporting details, and research techniques. Writing is approached as a recursive process that includes prewriting strategies, drafting, revising, and editing. The course helps students shape writing to serve readers' needs and define a sense of purpose in their writing. It also gives students strategies for reading college-level material.

Lecture Hours: 48

Prerequisite(s): Appropriate COMPASS scores or equivalent.

2016–2017 Course Cost: $505.50

COM781 Written Communication in the Workplace

3 credits—This course focuses on composition and editing of curriculum-specific technical and business-related writing projects. Instruction includes formatting, information gathering, document drafting, editing, and written employment strategies.

Lecture Hours: 48

Prerequisite(s): A minimum grade of D- in ENG061.

2016–2017 Course Cost: $505.50

MAT772 Applied Math -OR-

3 credits—This course is designed to present basic facts of arithmetic including whole numbers, fractions, decimals, powers, roots, English and metric measurement, ratio-proportion, percents, introduction to algebra, and introduction to geometry. Instruction includes use of scientific hand-held calculators and emphasis placed on critical thinking, problem solving skills.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

Math Elective 3 credits

MKT110 Principles of Marketing

3 credits—An overview of the processes, problems and activities associated with the planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

PSY102 Human and Work Relations -OR-

3 credits—Human Relations is the study of self and social behavior. Emphasis is placed on the understanding and application of social science theories and research for the development of effective interpersonal and organizational relationships.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

PSY111 Introduction to Psychology -OR-

3 credits—This course provides an introduction to the study of behavior with emphasis in the areas of learning, cognition, motivation, personality, behavioral disorder, therapy, and social influence. An understanding of the impact of both theoretical perspectives and experimental evidence on the formulation of the science of human behavior is also stressed. Psychological theories and principles are utilized to explain and predict behavior.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

SOC110 Introduction to Sociology

3 credits—This course surveys the basic principles, concepts, and research findings of social life from small groups to societies. The course examines a range of sociological explanations for the various forms of social behaviors and establishes a basis for reflection and further study in the field.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

Semester 2

CSC110 Introduction to Computers

3 credits—An introductory course in electronic information processing and information system management designed to provide the students with a general understanding of computer hardware and software and the facility to use this knowledge in the creation and management of useful information. Students will be given hands-on experience with operating system, word processing, database management, presentation and spreadsheet software. Exposure to and use of the Internet, including security and privacy concerns, is an integral part of the course. Basic computer literacy is expected for students entering this course.

Lecture Hours: 48

Prerequisite(s): The ability to enter data using a computer keyboard at a rate of no less than 15 words per minute on a three-minute timing. A minimum grade of C in RDG039.

2016–2017 Course Cost: $505.50

MKT140 Principles of Selling

3 credits—Planned learning activities and experiences emphasize the psychology of selling, the selling process, sales techniques, and selling as a professional career.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

MKT160 Principles of Retailing

3 credits—Organized learning activities emphasize the status of retail environments, operations, locations, merchandising, pricing and promotions.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

SPC101 Fundamentals of Oral Communication

3 credits—This course presents elements of the oral communications process with emphasis on developing interpersonal, small group, and public speaking skills. Students will be involved in activities that provide opportunity for the understanding and improvement of their oral communication skills.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

Business Elective 3 credits

Economics Elective 3 credits

Semester 3

ACC115 Introduction to Accounting -OR-

4 credits—This course presents the fundamental concepts, procedures, and applications of the accounting cycle for service and merchandising businesses. The proprietorship form of ownership is studied. Topics include the special journals, payroll accounting, and accounting for cash.

Lecture Hours: 64

2016–2017 Course Cost: $674.00

ACC131 Principles of Accounting I

4 credits—This course is an introduction to basic financial accounting concepts and procedures for service and merchandising businesses. Topics included are the accounting cycle; accounting systems; financial statements; accounting for cash, receivables, payables, inventories, plant assets, partnerships, corporations, and bonds.

Lecture Hours: 64

Prerequisite(s): A minimum grade of D- in MAT063 or equivalent COMPASS or ACT math score.

2016–2017 Course Cost: $674.00

BUS183 Business Law

3 credits—An introduction to the principles of law as they relate to business. This course includes an overview of our court system, sources of law, ethics and social responsibility, contracts, warranties, real property, landlord and tenant, negotiable instruments, and agency. Emphasis is placed on exploring the law as it affects businesses and individuals.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

MGT101 Principles of Management

3 credits—A study of current theory and practice of leading a complex business organization toward the accomplishment of organizational objectives.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

Economics Elective 3 credits

Business Elective 3 credits

Semester 4

ADM222 Career Capstone

3 credits—Career skills, techniques and strategies that will assist the student in securing and maintaining employment are developed. Students will learn the fundamentals of the job search process, including interviewing skills and employment correspondence. International, legal, and ethical issues as well as technological developments affecting workplace communication skills are incorporated throughout the course. An individual capstone portfolio will be created. It is required that this course be taken the semester in which the student will be graduating.

Lecture Hours: 48

Prerequisite(s): Can only be taken in the term in which the student will be completing their program of study.

2016–2017 Course Cost: $540.50

MGT170 Human Resource Management

3 credits—A study of the theory, principles, concepts and practices of developing and utilizing personnel within business organizations.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

MKT152 Advertising and Visual Merchandising

3 credits—This course presents the fundamentals of advertising and visual merchandising as promotional tools. It incorporates the Integrated Marketing Communication (IMC) concept.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

Business Elective -OR- 3 credits

Marketing Management Elective 3 credits

Business Elective -OR- 3 credits

Marketing Management Elective 3 credits

Economics Electives

ECN110 Introduction to Economics

3 credits—This is a one-semester survey course covering basic economic issues and applications. The course includes such topics as supply, demand, pricing and production decisions by firms, consumer decision making, national income and output determination, unemployment and inflation, Classical and Keynesian theories, money and banking, and fiscal and monetary policies. International issues will also be discussed. (No credit given if credit earned in ECN120 or ECN130.)

Lecture Hours: 48

2016–2017 Course Cost: $505.50

ECN120 Principles of Macroeconomics

3 credits—Principles of supply and demand and the price mechanism will be presented. Descriptions and interactions of the consumer, business, government, and international sectors will be studied as well as their effects on output, employment, and growth in the economy. The course includes a study of the banking system and monetary policy, fiscal policy, economic growth, differing macroeconomic viewpoints, and international issues.

Lecture Hours: 48

Prerequisite(s): A minimum grade of D- in MAT063 or appropriate math placement score.

2016–2017 Course Cost: $505.50

ECN130 Principles of Microeconomics

3 credits—Principles of supply and demand, elasticity, and pricing will be studied. The course includes such topics as resource allocation of firms, pricing and output decisions in different market structures, and consumer choice theory. International issues and the world economy will be integrated into the course.

Lecture Hours: 48

Prerequisite(s): A minimum grade of D- in MAT063 or appropriate math placement score.

2016–2017 Course Cost: $505.50

Business Electives

ACC116 Introduction to Accounting II

4 credits—This course is a continuation of Introduction to Accounting (ACC-115) emphasizing the principles of accrual accounting. Emphasis is placed on accounting for corporations and a manufacturing business. Topics include accounting for receivables, inventory, and long-term assets.

Lecture Hours: 64

Prerequisite(s): A minimum grade of C in ACC115 or ACC131.

2016–2017 Course Cost: $674.00

ACC132 Principles of Accounting II

4 credits—The course continues to address topics in financial accounting that began in Principles of Accounting I. Primary emphasis is on managerial accounting and the corporate form of ownership. Topics include accounting for bonds, the statement of cash flows and financial statement analysis. Managerial accounting topics include job order and process cost systems, cost-volume-profit analysis, budgeting and standard cost systems. Capital investment analysis and activity-based costing are also addressed.

Lecture Hours: 64

Prerequisite(s): A minimum grade of C- in ACC131.

2016–2017 Course Cost: $674.00

ADM105 Introduction to Keyboarding

1 credits—This course presents the technique and development of touch keyboarding. Basic functions of a computer are introduced with emphasis on learning alphabetic, numeric and symbolic keys, and the numeric keypad. The minimum competency of 25 net words per minute, with no more than five errors per timing, on 3 five-minute timed writings is required.

Lab Hours: 32

2016–2017 Course Cost: $168.50

BCA132 Electronic Communications

3 credits—An introductory course in electronic communications designed to provide the students with a basic understanding of electronic mail, presentation software, and desktop publishing software. Students will be given hands-on experience with the software.

Lecture Hours: 48

Prerequisite(s): CSC110 or ADM105 and BCA134

2016–2017 Course Cost: $505.50

BCA134 Word Processing

3 credits—This course will provide word processing concepts, terminology, and experience producing entry-level and advanced documents found in typical business offices. The major focus of the course is on mastery of word processing functions and concepts.

Lecture Hours: 48

Co-requisite(s): ADM105 Introduction to Keyboarding

2016–2017 Course Cost: $505.50

BUS180 Business Ethics

3 credits—This course is an introduction to ethical decision making in business. There is an examination of individual, organizational, and macrolevel issues in business ethics. This course does not determine correct ethical action; it is designed to assist the potential businessperson to make more informed ethical decisions on a daily basis. Dilemmas, real life situations and cases provide an opportunity for you to use concepts in the assignments and to resolve ethical issues. Since there is no universal agreement on the correct ethical business norms, critical thinking and informed decision making are emphasized.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

BUS903 Business Field Experience

3 credits—This course provides students with the opportunity to gain practical work experience, while applying skills and techniques learned in their program of study, under the supervision of an employer, manager, or supervisor.

Co-op Hours: 192

Prerequisite(s): 2.00 cumulative GPA

2016–2017 Course Cost: $505.50

ENG106 Composition II

3 credits—Composition II aims to review and extend writing principles learned in Composition I to analytical, argumentative, and research-based writing. This course emphasizes critical reading, evaluation, and precise and responsible source citation.

Lecture Hours: 48

Prerequisite(s): A minimum grade of D- in ENG105.

2016–2017 Course Cost: $505.50

MGT110 Small Business Management

3 credits—A study of current theory and practices in creating and running a small business. The course includes the study of management functions as well as a discussion of business startup, including the creation of a business plan.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

MGT210 Management Decision Making

3 credits—A capstone course which uses case studies to review all aspects of the Marketing Management program. Emphasis is placed on decision making and is to be taken in the student's final semester.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

MKT142 Consumer Behavior

3 credits—Consumer behavior is the course within a marketing curriculum that most directly applies concepts, principles, and theories from the various social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

Marketing Management Electives

ADM131 Office Calculators

1 credits—The 10-key electronic calculator is used in business related applications. The emphasis is on speed and accuracy as the student performs the basic arithmetical procedures.

Lab Hours: 32

2016–2017 Course Cost: $168.50

BUS220 Introduction to International Business

3 credits—This course focuses on marketing management problems, techniques, and strategies needed within the world marketplace. Understanding a country's cultural and environmental impact is emphasized. Worldwide consumerism, economic and social development, the spread of multinational corporations, business ethics, cultural diversity, and current economic and marketing issues will be examined.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

FIN121 Personal Finance

3 credits—This course enables students to achieve high standards and competencies in economic principles in contexts of high relevancy and applicability to their individual, family, professional, and community lives. A project-based approach that utilizes higher order thinking, communication, leadership, and management processes will integrate course topics. Upon completion, students should be able to better understand scarcity, supply and demand, market structures, the role of government, money and the role of financial institutions, economic stabilization and cycles, investing and financial markets, and consumer credit.

Lecture Hours: 48

2016–2017 Course Cost: $505.50

Math Electives

MAT110 Math for Liberal Arts

3 credits—This is a one semester, liberal arts mathematics course that satisfies the minimum general education requirement for math. The course is designed to impart math skills which are helpful in everyday life as well as to expose students to areas of mathematics they may not have seen before. Topics include problem-solving skills, set theory, algebra, consumer mathematics, probability, and statistics. Other topics may be included.

Lecture Hours: 48

Prerequisite(s): A minimum grade of D- in MAT063 or equivalent COMPASS score.

2016–2017 Course Cost: $505.50

MAT122 College Algebra

5 credits—Begins a two semester sequence to prepare students for the calculus sequence. The central theme is the concept of functions, their properties, graphs and applications. Functions studied include polynomial, rational, exponential, and logarithmic functions.

Lecture Hours: 80

Prerequisite(s): MAT102 or equivalent COMPASS score.

2016–2017 Course Cost: $842.50

MAT128 Precalculus

4 credits—This one-semester pre-calculus course is intended for the student with a solid algebra background who intends to take calculus. It is also beneficial (but not required) for the student to have a background in trigonometry. The course will emphasize functions using an analytical, numerical, and graphical approach. The student will study linear, polynomial, rational, exponential, logarithmic and trigonometric functions along with their applications.

Lecture Hours: 64

Prerequisite(s): Appropriate placement scores

2016–2017 Course Cost: $674.00

MAT134 Trigonometry and Analytic Geometry

3 credits—The second course of a two-semester pre-calculus sequence. Topics include trigonometry and applications, vectors, analytic geometry, and polar and parametric equations.

Lecture Hours: 48

Prerequisite(s): MAT122 or equivalent COMPASS score.

2016–2017 Course Cost: $505.50

MAT156 Statistics

3 credits—This course is a study of descriptive statistics including graphical representation, central tendency, correlation and regression, intuitive treatment of probability and inferential statistics including hypothesis testing.

Lecture Hours: 48

Prerequisite(s): MAT063

2016–2017 Course Cost: $505.50

MAT210 Calculus I

4 credits—The first in a calculus sequence, this course covers topics including functions and their graphs, limits, derivatives, applications of the derivative, and integrals.

Lecture Hours: 64

Prerequisite(s): A minimum grade of C- in MAT134 or MAT128 or appropriate placement scores.

2016–2017 Course Cost: $674.00

MAT216 Calculus II

4 credits—A continuation of MAT-210, this course covers topics including integration techniques, applications of integration, infinite series, conic sections, parametric and polar equations.

Lecture Hours: 64

Prerequisite(s): A minimum grade of C- in MAT210.

2016–2017 Course Cost: $674.00

MAT219 Calculus III

4 credits—This course covers topics including integration and differentiation techniques related to vectors, vector-valued functions, functions of several variables, multiple integration, and vector analysis.

Lecture Hours: 64

Prerequisite(s): MAT216

2016–2017 Course Cost: $674.00

Program Contacts

Department Secretary

Cindi Clark
Black Hawk Hall 101
319-296-4021
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Program Advisor

Mark Ryan
Black Hawk Hall 206
319-296-2329 ext.1307
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Dean

Cynthia Bottrell, Ph.D.
Grundy Hall 266
319-296-4470
Email me