Digital Mass Media

Digital Mass Media Course Descriptions

Award: Associate of Applied Arts (AAA)

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ART101 Art Appreciation

3 credits – This course is an examination of the value, esthetic pleasures, structure, function, and history of art. The course explores sculpture, painting, film, drawing, printmaking, photography, ceramics, and architecture. Field trips to galleries allow students the opportunity to personally experience significant visual art.

Lecture Hours: 48

COM140 Introduction to Mass Media

3 credits – This course presents elements of the mass communication process with emphasis on the forms, functions, regulations, and social impact of the various media. This course helps students understand how media influence their lives.

Lecture Hours: 48

COM148 Diversity and the Media

3 credits – This course presents a historical perspective and a current analysis of various minority groups and how media depict these groups. This course helps students understand why and how stereotypical media portrayals have been produced and how the under-representation of diversified images affects their knowledge, attitudes, and behaviors toward others and contributes to multicultural illiteracy.

Lecture Hours: 48

ENG105 Composition I

3 credits – This course emphasizes fluency, thesis-driven organization, the use of supporting details, and research techniques. Writing is approached as a recursive process that includes prewriting strategies, drafting, revising, and editing. The course helps students shape writing to serve readers' needs and define a sense of purpose in their writing. It also gives students strategies for reading college-level material.

Lecture Hours: 48

ENG221 Creative Writing

3 credits – This is a beginning course for students interested in writing poetry and short stories. The course involves discussion of selected texts by accomplished writers (creative and critical work), assignments designed to develop specific skills and techniques, class discussion of student work, and individual conferences. The semester will be roughly divided between the two genres. As a final project, students are expected to write one of the following: 1) A collection of at least six polished poems; 2) A major revision of a substantial short story.

Lecture Hours: 48

GRA142 Graphic Imaging

4 credits – This course is designed to provide students with an understanding of computer generated photographic manipulation techniques used in graphic communications. Emphasis is a hands-on introduction to the leading electronic image manipulation software.

Lecture Hours: 32 Lab Hours: 64

Pre-requisites: GRA124 Electronic Illustration

GRA150 Introduction to Web Design

3 credits – This course will help students learn the basic concepts of web page design. Students will learn how to use the Hypertext Markup Language (HTML), Dynamic HTML, Cascading Style Sheets (CSS), and other tools to create multimedia web pages.

Lecture Hours: 32 Lab Hours: 32

GRA162 Web Page Graphics

3 credits – This course will give students a more in depth look into web-based graphics. This course will give students experience with different file formats on the web. Also, this course will give students a broader experience of high-end graphics programs.

Lecture Hours: 32 Lab Hours: 32

Pre-requisites: GRA150 Introduction to Web Design

GRA196 Design and Layout I

4 credits – This course emphasizes the fundamentals of design and layout in visual communications. The course provides experience in the type selection process for design application.

Lecture Hours: 32 Lab Hours: 64

Pre-requisites: GRA133 Desktop Publishing

Course Fee: $42.00

GRA197 Design and Layout II

4 credits – This course applies the principles and methods of design and layout to creating solutions for design problems. The process involved with communicating a client's product, service or image to a specific or general audience is explored in project application.

Lecture Hours: 48 Lab Hours: 32

Pre-requisites: A minimum grade of D in GRA133 Desktop Publishing and GRA196 Design and Layout I.

GRA206 Advanced Design and Layout

4 credits – This course expands the dimension of the process of design to include specific information and experiences pertaining to advertising design and other advanced design formats.

Lecture Hours: 48 Lab Hours: 32

Pre-requisites: A minimum grade of D in GRA142 Graphic Imaging, GRA197 Design and Layout II, and GRA200 Applications of Color.

GRA227 Interactive Multimedia

4 credits – This course emphasizes designing interactive presentations using multimedia. Students will conceptualize, design, and deliver interactive content.

Lecture Hours: 32 Lab Hours: 64

GRA238 Web Design and Layout

4 credits – This course provides students with the knowledge, skills, and experiences needed to design and layout a static Website. Students will utilize the leading Website design software and web design formatting languages to develop skills in designing, building, publishing, and maintaining a static Website.

Lecture Hours: 48 Lab Hours: 32

Pre-requisites: GRA150 Introduction to Web Design and GRA162 Web Page Graphics

GRA239 CMS Web Design

3 credits – This course provides students with the knowledge, skills, and experiences needed to develop a dynamic Website. Students will utilize an open source Web Content Management System and leading Website design software to develop skills in implementing, administering, and designing a CMS based Website.

Lecture Hours: 32 Lab Hours: 32

Pre-requisites: GRA150 Introduction to Web Design and GRA162 Web Page Graphics

MAT110 Math for Liberal Arts

3 credits – This is a one semester liberal arts mathematics course that satisfies the minimum general education requirement for math. The course is designed to impart math skills which are helpful in everyday life as well as to expose students to areas of mathematics they may not have seen before. Topics include problem-solving skills, set theory, algebra, consumer mathematics, probability, and statistics. Other topics may be included.

Lecture Hours: 48

Pre-requisites: MAT063 Elementary Algebra or equivalent COMPASS score

MAT772 Applied Math

3 credits – This course is designed to present basic facts of arithmetic including whole numbers, fractions, decimals, powers, roots, English and metric measurement, ratio-proportion, percents, introduction to algebra, and introduction to geometry. Instruction includes use of scientific hand-held calculators and emphasis placed on critical thinking, problem solving skills.

Lecture Hours: 48

MKT110 Principles of Marketing

3 credits – This course is an overview of the processes, problems, and activities associated with the planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges.

Lecture Hours: 48

MKT140 Principles of Selling

3 credits – Planned learning activities and experiences emphasize the psychology of selling, the selling process, sales techniques, and selling as a professional career.

Lecture Hours: 48

MKT142 Consumer Behavior

3 credits – This course is the course within a marketing curriculum that most directly applies concepts, principles, and theories from the various social sciences to the study of the factors that influence the acquisition, consumption, and disposition of products, services, and ideas.

Lecture Hours: 48

MKT152 Advertising and Visual Merchandising

3 credits – This course presents the fundamentals of advertising and visual merchandising as promotional tools. It incorporates the Integrated Marketing Communication (IMC) concept.

Lecture Hours: 48

MKT198 Sports Marketing

3 credits – This course will explain the basics of sports marketing, research, and delivery.

Lecture Hours: 48

MMS103 Basic Digital Photography

3 credits – An introduction to DSLR camera operation, including exposure control and modes, focus techniques, and white balance. Artistic issues like framing, camera angle, use of color and composition will be addressed as well. Students will produce final images using industry standard software. Students must furnish an approved DSLR camera.

Lecture Hours: 32 Lab Hours: 32

MMS105 Audio Production

3 credits – This course examines the principles of sound and acoustics and basic audio capture techniques. The equipment for recording as well as production and editing audio will be analyzed and employed. Sound quality and final output issues will be addressed.

Lecture Hours: 32 Lab Hours: 32

MMS111 Video Production I

3 credits – This course will provide an introduction to the basics of video production, camera handling, digital exposure, and workflow. Emphasis is on how to handle image workflow to produce a professional video output.

Lecture Hours: 32 Lab Hours: 32

MMS117 Social Media for Business

3 credits – This course examines using social media outlets for promoting and doing business. The course will investigate issues and strategies related to social media environments, customer relationships, marketing, managing your communication, sustainability and what social media may look like in the future.

Lecture Hours: 48

MMS124 Survey of Commercial Video

3 credits – This course examines how to produce a variety of types of videos for commercial use including promotional videos, music videos, weddings, corporate videos and live events.

Lecture Hours: 48

MMS134 Media Writing

3 credits – This course will focus on writing for media outlets including newspaper, television, radio, internet and public relations. Emphasis will be on writing clearly for both general and targeted audiences in order to communicate the desired message efficiently.

Lecture Hours: 48

MMS213 Video Production II

3 credits – This course will explain advanced video production techniques.

Lecture Hours: 32 Lab Hours: 32

Pre-requisites: A minimum grade of D in MMS111 Video Production I.

MMS214 Audio Production II

3 credits – This course is designed to assist the student in learning advanced principles and processes of audio production. The course builds on skills learned in Audio Production I will familiarize and inform the student on proper techniques in audio production for a variety of media outputs.

Lecture Hours: 32 Lab Hours: 32

Pre-requisites: A minimum grade of D in MMS105 Audio Production.

MMS265 Mass Communications Law

3 credits – This course examines media law, including First Amendment, copyright and fair use. It focuses on social, political, and economic influences. It examines legal constraints for students planning to become professional communicators.

Lecture Hours: 48

MMS300 Cinematography

3 credits – In this course students will gain hands-on experience in digital cinematography. Students will plan and practice camera techniques used for interior and exterior lighting, composition and framing, green screen techniques and other aspects of visual storytelling. Students will practice mechanical aspects of the lens: f-stops, depth of field and rack focus shots. Terminology and theory specific to cinematography will be explored as well as the strategies for common production and photography obstacles will be addressed and put into practice. Projects will be completed in groups as well as individual efforts.

Lecture Hours: 48

Pre-requisites: A minimum grade of D in MMS111 Video Production I and MMS213 Video Production II.

MMS302 Solo Video Journalism

3 credits – This course examines and explains the techniques for working in the field of video journalism as a sole practitioner.

Lecture Hours: 32 Lab Hours: 32

MMS304 Multimedia Applications

3 credits – This course introduces multimedia applications for mobile devices including discussion of mobile devices, categories of mobile applications, security and target audiences. Different programming environments will be addressed in the class. Students will also investigate how users interact with their mobile devices, design and layout of mobile apps and deployment to app stores and marketplaces.

Lecture Hours: 48

MMS310 Independent Film Production

3 credits – This course provides students with skills to write, produce, direct and edit fictional and non-fictional videos in a narrative format. Students will be instructed on methods and hands-on-skills to construct videos with emphasis on low-budget techniques to better understand the independent film/video market. This includes formulating a story with an angle, structure, content and style. Scriptwriting, budgeting, interviewing, and researching methods are demonstrated through hands-on exercises. Students will view/critique various contemporary documentaries and low budget films as they relate them to their own projects.

Lecture Hours: 32 Lab Hours: 32

Pre-requisites: A minimum grade of D in MMS111 Video Production I and MMS213 Video Production II.

MMS320 Recording Studio I

3 credits – Course will introduce students to the basic operations of a recording studio. The course will detail proper methods for wiring of a studio, discuss studio acoustics, analyze studio design and address proper monitoring. The course will also demonstrate proper microphone placements and advanced compression methods.

Lecture Hours: 32 Lab Hours: 32

Pre-requisites: A minimum grade of D in MMS105 Audio Production and MMS214 Audio Production II.

MMS400 Video Production for Web Streaming

3 credits – This course will provide students technical application and training in producing, shooting and broadcasting via web streaming. It will offer students an advanced understanding of traditional television studio environments, as well as field production. Students will experience hands-on training and team-oriented tasks in studio floor positions, studio lighting, 3-camera operating setup, microphone setups, floor management and set design. In addition, technical aspects of control room duties, live and archival streaming processes will be covered.

Lecture Hours: 32 Lab Hours: 32

Pre-requisites: A minimum grade of D in MMS111 Video Production I and MMS213 Video Production II.

MMS410 Film Editing

3 credits – In this course, students are introduced to digital (computer) editing. A brief overview of the editing process is covered. Students learn the basics of capturing video and/or digital files, basic editing techniques, basic color effects, audio with video, and storing in a non-destructive style of editing. Students will produce their own edited versions of supplied footage.

Lecture Hours: 32 Lab Hours: 32

Pre-requisites: A minimum grade of D in MMS111 Video Production I and MMS213 Video Production II.

MMS420 Recording Studio II

3 credits – This course will be an advanced study in producing within the studio environment. The course will provide hands-on use of the studio equipment including microphones, mixing boards, and digital audio software. Advanced recording techniques will be employed. Production of a variety of music styles and the proper steps involved in recording and mixing and outputting each will be addressed.

Lecture Hours: 32 Lab Hours: 32

Pre-requisites: A minimum grade of D in MMS105 Audio Production, MMS214 Audio Production II, and MMS320 Recording Studio I.

MUA120 Applied Piano I

1 credit – Individualized instruction in piano for the beginning, intermediate or advanced student. Requires fourteen 25 minute lessons during the semester. Additional outside practice/preparation is required. May be repeated for credit. No prior musical experience is necessary.

Lecture Hours: 16

Course Fee: $380.00

MUA319 Applied Voice

1 credit – Provides applied lessons and guided instruction in tone production, technique, musicianship, and performance practice. Students advance their skills through weekly lessons and regular practice of fundamental techniques and solo repertory. This course can be taken for up to 2 credits.

Lecture Hours: 16

MUS100 Music Appreciation

3 credits – This course is an introduction to the musical arts through listening to and studying the music of various periods. Some sections of the course may be presented by live musicians. Allied arts, including dance, painting, and literature may be used to demonstrate the relatedness of music to the larger scope of human experience.

Lecture Hours: 48

MUS102 Music Fundamentals

3 credits – This course is an introduction to music theory, basic skills, and vocabulary. The course is for non majors with limited background in music fundamentals or as preparation for music major theory courses. Emphasis is placed on notation, key/time signatures, rhythm, and aural training.

Lecture Hours: 32 Lab Hours: 32

PHT208 Basic Photojournalism

3 credits – This survey of photojournalism as a profession leads to publishable photographs through practical assignments. The techniques and working style of outstanding photojournalists are presented in multi-image programs.

Lecture Hours: 32 Lab Hours: 48

PHT210 Visual Communication

3 credits – This course is a survey of the tools, materials and processes used for the production of visual messages in society. Course work includes practical application in the selection, utilization and implementation of materials in the preparation and design of messages.

Lecture Hours: 32 Lab Hours: 48

PHT229 Intermediate Photojournalism

3 credits – This course prepares students to find employment with various publications and media outlets including newspapers, magazines, public relations departments and internet outlets. Portfolio presentation is required upon completion.

Lecture Hours: 32 Lab Hours: 48

Pre-requisites: A minimum grade of "C" in PHT208 Basic Photojournalism

PHT242 Audio Visual Presentations

3 credits – This course introduces the student to the aspects of planning, producing, distributing, and presenting computer based multimedia. Macintosh and PC computer platforms will be utilized to complete assignments. Students will integrate digital photography and digital audio to produce assignments.

Lecture Hours: 32 Lab Hours: 48

PSY111 Introduction to Psychology

3 credits – This course provides an introduction to the study of behavior with emphasis in the areas of learning, cognition, motivation, personality, behavioral disorder, therapy, and social influence. An understanding of the impact of both theoretical perspectives and experimental evidence on the formulation of the science of human behavior is also stressed. Psychological theories and principles are utilized to explain and predict behavior.

Lecture Hours: 48

SOC110 Introduction to Sociology

3 credits – This course surveys the basic principles, concepts, and research findings of social life from small groups to societies. The course examines a range of sociological explanations for the various forms of social behaviors and establishes a basis for reflection and further study in the field.

Lecture Hours: 48

SPC101 Fundamentals of Oral Communication

3 credits – This course presents elements of the oral communications process with emphasis in developing public speaking skill. Students will be involved in activities that provide opportunity for the understanding and improvement of their oral communication skills.

Lecture Hours: 48

Program Contacts

Department Secretary

Cindi Clark
Black Hawk Hall 177
319-296-4021
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Program Advisor

Dan Nierling
Black Hawk Hall 141
319-296-2329 ext.1764
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Dean

Bryan Renfro
Black Hawk Hall 180
319-296-4427
Email me